A Glimpse At the Best YouTube Advertisements of 2023
In 2023, more people than ever before watched YouTube. Fans let their favorite musicians be the soundtrack to their life as they followed the hottest trends and creators. When sports fans tuned into NFL Sunday Ticket’s new location, they witnessed innovative new kinds...
AudienceProject Partners with Microsoft Advertising; YouTube Delays Co-Viewing Measurement Plan
AudienceProject Partners with Microsoft Advertising
Research instruments and audience measurement services AudienceProject has reached a deal with Microsoft Advertising. The goal of the partnership is to give advertisers continuous and independent audience...
DoubleVerify Includes YouTube Shorts in its Brand Safety Measurement Expansion
DoubleVerify (DV), a prominent software platform for data collection, analytics, and measurement of digital media, announced that YouTube Shorts will now be included in its YouTube brand safety and suitability measurement capabilities. With this expansion, brands will have...
YouTube & Music Industry Forge AI Alliance for Artist Protection
Artificial Intelligence (AI) is advancing more quickly than ever. Along the process, it is fostering innovation, igniting fresh perspectives, and even changing entire sectors. It is clear that YouTube aggressively accepts this technology with a persistent commitment to...
Google Rolls Out Advert Target Frequency For YouTube Campaigns
Google rolled out ad frequency targeting for YouTube campaigns. Showing the same ads to the same people, again and again, neither benefits the advertisers nor the viewers. However, can affect the brand’s reputation. So, achieving the right video ad frequency for both...
Nielsen Launches Four-Screen Ad Deduplication For YouTube
Media buyers can now reduce overlapping purchases with Nielsen’s new Four-Screen Ad Deduplication product, which compares audiences across desktop, mobile, CTV, and linear. (There is something new about the four-screen equation: CTV versus linear.)
Interesting Read: Is...
Google Introduces New Ad Tools, YouTube Short Ads Are Coming
Google has announced numerous new ad tools at its Google Marketing Live event, including new ad options for YouTube Shorts, new layouts for Responsive Display Ads, improved analytics, and new ad testing options.
YouTube Shorts
YouTube has been teasing ads on Shorts since last...
Bridging The Gap: Is YouTube Unifying Linear And CTV Ad Buying?
The television advertising industry has undergone tremendous changes, especially during the past two decades. The consumption of streamed content is soaring, and the traditional methods of purchasing and selling TV media have evolved substantially. Even though the lines...
On Connected TVs, YouTube Makes Its Ads More Shoppable!
YouTube makes its ads shoppable on Connected TV (CTV). The video action campaigns expansion to Connected TV will help advertisers reach more potential customers. Video action campaigns combine inventory from Google and YouTube video partners and now YouTube CTV. Advertisers...
YouTube Introduces New Audio Ads To Target Music Fans
In a bid to help brands grow further and better reach music fans on its platform, YouTube launches new audio ads and music lineups.
With people shelter-in-place due to pandemic and music concerts are closed, users are increasingly turning to YouTube to listen to a podcast...
