Omnicom Signs Generative AI Licensing Agreement with Getty Images
Omnicom has signed a groundbreaking generative AI licensing agreement with Getty Images, giving it access to one of the largest global providers of stock photos, videos, and other creative assets. This first-mover partnership will give Omnicom early access to Getty...
Omnicom Acquires Flywheel, the Pioneering Digital Commerce Company
Image Credit:Â Mert Damlapinar’s LinkedIn
Omnicom has revealed that it has reached an agreement to purchase Flywheel Digital, Ascential’s digital commerce business, for a net cash purchase price of about $835 million. 11 Ascential digital commerce brands were...
Omnicom Centralizes Leadership for Three Creative Powerhouses
To boost its creative offering in India, Omnicom has announced the formation of a new group called Omnicom Advertising Services (OAS). Aditya Kanthy was appointed CEO of the recently established advertising services group by Omnicom Chairman and CEO John Wren. With an...
Omnicom, NBCUniversal Pioneer Program-Level At-Scale Reporting
The media services branch of Omnicom Group INC, Omnicom Media Group (OMG), and NBCUniversal have partnered to provide program-level at-scale reporting for the network’s streaming platforms. This first-to-market capability makes use of NBCUniversal’s...
Omnicom and Criteo Unveil First-Of-Its-Kind Retail Insights Alliance
The multinational marketing and corporate communications firm Omnicom and the commerce media business Criteo have announced an expansion of their current collaboration. Moreover, both companies are extending their previously announced relationship in commerce data to include...
Google and Omnicom Collaborate to Enhance Advertising with Generative AI
Omnicom has partnered with Google to integrate the search giant’s generative AI models into its ad tech platform. This collaboration marks the first commercial application of Google’s generative AI technology, which was previously not widely available. Through...
Omnicom Group Launches In-Game Advertising Solution For Brands
The Omnicom Advertising Collective a portfolio of integrated marketing agencies within Omnicom Group announced a dedicated gaming offering called LevelUp OAC. The Marketing Arm and GSD&M will lead the new gaming unit. The responsibilities will be divided between the two...
Omnicom Partners With Walmart, Instacart, First Of Many eCommerce Deals at Cannes LionsÂ
Omnicom plans to announce several e-commerce-related partnerships with major retail players during the Cannes Lions festival. Recently, the agency holding company struck its first strategic agency partnership with Walmart Connect.
Interesting Read: Omnicom Media Group Debuts...
Omnicom Media Group Debuts Video Creative Intel For Advertisers
Omnicom Media Group’s data and analytics division, Annalect, has launched Video Creative Intel. It would allow an advertiser to determine whether including a human would enhance a creative asset The Video Creative Intel helps marketers identify which creatives are most...
Omnicom Media Group Sets Up Industry’s First Programmatic Private Marketplace
The Omnicom Media Group has launched the first programmatic private marketplace for point-of-purchase screens in the US, covering approximately 80,000 screens nationwide. Those screens are located across multiple points along with the in-store and to-the-store journey,...
