Omnicom Centralizes Leadership for Three Creative Powerhouses

To boost its creative offering in India, Omnicom has announced the formation of a new group called Omnicom Advertising Services (OAS). Aditya Kanthy was appointed CEO of the recently established advertising services group by Omnicom Chairman and CEO John Wren. With an emphasis on talent, cross-agency collaboration, and innovation to propel growth in one of the company’s quickly expanding markets, Kanthy will be in charge of Omnicom’s creative agencies in the area. The respective agencies in the group, DDB Mudra, BBDO, and TBWA India, will uphold their current branding in the Indian market. The goal is to provide clients with a greater range of capabilities and scale.

Power consolidation

The power of Omnicom will be combined through Omnicom Advertising Services. It will deliver outstanding integrated solutions that satisfy the needs of Indian clients. The team will leverage the best talent contained within its leading networks and collaborate with other Omnicom agencies. Among them is Omnicom Media Group, which will improve Omnicom’s all-encompassing offering in India even more. Bangalore, Hyderabad, Chennai, and Gurgaon are the four campuses of Omnicom’s recently announced large global capability centers.

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Aditya Kanthy appointed as CEO of Omnicom Advertising Services

Kanthy currently holds the title of CEO of DDB Mudra Group too. It is acknowledged that he will stay in the dual role for the time being. The leadership of Omnicom Advertising Services comprises BBDO\India’s Chairman and CCO Josy Paula and CEO Suraja Kishore, TBWA\India CEO Govind Pandey, and CCO Russell Barrett. As the new leader of Omnicom Advertising Services India, Kanthy will ensure that all capabilities are extended to elite clients further solidifying Omnicom’s presence.

Here’s what they said

John Wren, Chairman and CEO of Omnicom said,

This year India will become the most populous nation on the planet. It is an important growth engine for Omnicom. By centralizing the leadership of three creative powerhouses under Aditya, we will continue to build on our agencies’ strong foundations to deliver a wider breadth of capability and scale for our clients. Aditya brings deep experience to the newly created Omnicom Advertising Services, and our India operations is primed to thrive under his leadership.

Speaking about this development, Aditya Kanthy said,

Omnicom is the most creative global network in the world. Our agencies represent the enduring power of creativity to build brands and businesses. I look forward to bringing the might of the Omnicom network to clients in India and continue to attract the best creative talent in one of the most exciting markets in the world.

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