Google and Pinterest Announced Ad Partnership for Third-Party Ad Integrations
Google and Pinterest have announced a new ad partnership. The partnership, which is intended to increase Google and Pinterest’s advertising revenue, follows the image-sharing service’s long-term arrangement with Amazon, which was made public last year. Google is...
UM MENAT Elevates Global Expansion for Clients Through Google’s International Growth Agency Program
Dubai, UAE – February 13, 2024 – UM MENAT has joined Google’s International Growth Agency Program (IGAP), an exclusive and invitation-only partnership program extended to Google’s top-tier agencies worldwide. This partnership solidifies UM’s commitment to scaling the region’s...
Google is Rebranding Its AI Chatbot Bard to Gemini Ultra 1.0
Google Bard was so 2023. Google is renaming its AI platform Bard, which it first unveiled a year ago to compete with OpenAI’s ChatGPT, Gemini, the name of its family of large language models (LLMs). The rebranding is a result of Google’s chatbot, Bard, adopting...
Google Integrates Gemini AI Into Search Ads Platform
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As the consumer search experience changes, generative AI can help advertisers by improving ad effectiveness and expediting the creation of campaigns. Google has incorporated its...
Google Cloud Introduces New Generative AI Tools for Retailers
On the eve of the annual convention of the National Retail Federation, Google unveiled several new generative AI tools intended to improve the online shopping experiences and other retail operations of retailers. The tools make use of artificial intelligence technologies that...
Google’s Third-Party Cookies Deprecation Rolls Out Today
Cookies are the currency of the world of digital advertising. At least that’s how they were once. Now is the time to get ready to phase out third-party cookies and begin using cookie-less strategies. Making the switch to contextual advertising will now require getting...
Google Reaches $5 Billion Class-Action Privacy Lawsuit Settlement
Google has reached a settlement to resolve a $5 billion class-action privacy lawsuit. It claimed the tech giant improperly tracked users’ personal information. It did so when it used the incognito mode of its Chrome browser and other similar “private” modes...
Epic Games Prevails in the Antitrust Trial Against Google
Google’s problems remain unchanged since a US jury found that the company is monopolizing the Play Store. Video game developer Epic Games, best known for the game Fortnite, has won an antitrust trial against Google. The win could have a big impact on the app store...
Google Plans to Phase-Out Chrome Third Party Cookies On January 4, 2024
Google revealed that, as part of a plan to phase out third-party cookies, which marketers use to track users, it will start testing a new feature on its Chrome browser. From January 4th, the tech giant will begin its much-awaited purging of the internet’s cookies. It...
Google Analytics Introduces 3 New Reports for 360-Ad Platforms
Google Analytics 4 has three new reports available. Users will be able to examine information from Search Ads 360, Display & Video 360, and Campaign Manager 360 in these reports. Those who have correctly integrated these 360-degree ad platforms with Google Analytics 4 can...
