Noise-O-Meter By Bose Rewards Rising Noise Level With Discounts On Its Headphones.
Wunderman Thompson and Bose launches Noise-O-Meter to bring noise-cancelling savings to loud homes.
The new normal for millions of office goers is Working From Home (WFH) owing to COVID-19 pandemic. Many are able to maintain their productivity while working from the home offices but it may not be true for all. The volume indoors can be so high that the streets outside may sound calm and quiet.
To combat this cacophony, Bose is taking a singular approach and offering savings on its newest and innovative noise-cancelling headphones: The louder your home office, the larger your discount.
The new video ‘Noise-o-meter’ is developed by Wunderman Thompson, Dubai, and launched it in UAE. It measures ambient noise levels and instantaneously converts the decibels into discounts.
Bose Noise-Canceling Headphones 700 was launched in a new era of audio technology. Bose partnered with Wunderman Thompson Dubai, which engineered a unique algorithm for interpreting sound data. Thus, offering Bose fans a playful, enriching, and rewarding way to get their hands on these unrivalled headphones. The video ad is a blend of creativity and innovation.
Pablo Maldonado, Executive Creative Director at Wunderman Thompson Dubai, explains:
Unwelcome decibels are everywhere, from the whooshing hairdryer to that rattling washing machine and those boisterous neighbors. We wanted people to have some fun even as they save more and bring the calm inside. What makes Noise-O-Meter extra rewarding for us is the fact that it was dreamt up and brought to life from our home offices!
IAB GCC Report: Ramadan Budgets Shift Towards Performance based Ad Spends
Advertisers are changing their digital ad spend due to the ongoing coronavirus crisis affecting the businesses and the economy. The Dubai based Interactive Agency Bureau(IAB) that empowers GCC based media and marketing industries surveyed the marketing teams of nearly 30 Agencies and Clients between April 6 to April 12, 2020, for the impact of COVID-19 on Advertising.
Here are some main points from the report:
The findings suggest a huge downturn with 48% of respondents expect less than 30% of budget cuts in April and 41% of respondents see a decline in ad-spending or paused post-June.
With the Holy month of Ramadan expected to begin within weeks, there are still 34% of respondents who are yet to take decisions on Ramadan budgets while 51% are unsure about the directions of second-half budgets in this unprecedented period. This suggests that the majority of marketers are in ‘wait-and-see’ mode.
The report also states that 59% of respondents are suggesting that they will significantly increase the ‘Performance-based’ ad spend. This indicates marketers are in favour of Performance media in the second half.
Even though advertisers might be working on leaner budgets but are opportunistic to see 17% growth in Digital display in the second half. They also expect a rise in the audience and programmatic buying.
Lastly, 77% of respondents see COVID-19 will have a significant impact on the MENA advertising market than the 08/09 financial crisis.
Take a look at the pictorial images of findings and methodology from the report.
Image Credit:CampaignMe
Image Credit: CampaignMe
Image Credit: CampaignMe
Image Credit: CampaignMe
Image Credit: CampaignMe
Image Credit: CampaignMe
Image Credit: CampaignMe
Image Credit: CampaignMe
Image Credit: CampaignMe
Image Credit: CampaignMe
Image Credit: CampaignMe
There is a wave of optimism about the second half right now and are looking ahead of a post-pandemic world whenever it is possible. Definitely, there is a pendulum swing in the minds of advertisers whether to decrease ad spend or pause it entirely to what we hope for a clear picture very soon.
