Aunindo Sen Joins As Executive Creative Director At Publicis Groupe ME
Aunindo (Auni) Sen has taken on the role of Executive Creative Director at Publicis Middle East, a division of Publicis Groupe. Alongside Executive Creative Director Tuki Ghiassi, he will share co-leadership of the creative department.
Aunindo Sen appointed as Executive Creative Director, Publicis ME
Sen, a 16-year industry veteran, is returning to Publicis Groupe ME after two years, having served as Senior Creative Director at Leo Burnett ME. He is familiar with Groupe’s emphasis on excellence, and in his new position, he will support the expansion of the agency’s portfolio across verticals and help drive best-in-class work for the agency’s impressive roster of brands.
Aunindo Sen’s accomplishments
He will also contribute to the agency’s goal of transforming talent offerings in the area as part of this. Sen has previously led award-winning regional and global campaigns for multinational brands like Ferrero, Coca-Cola, Mars, Nestle, CPW, Unilever, Dettol, United Nations, and more while working with firms like BBDO, FP7McCann, and JWT throughout the GCC and Asia.
He has won more than 150 regional and international awards. It includes the first Glass Lion for the Middle East and North Africa region at Cannes. It also consists of the Dubai Lynx, MENA Effies, D&AD, and Adfest. Additionally, he recently served on the jury for the Cannes Lions. Furthermore, he was named one of the world’s top copywriters by The Big Won.
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Here’s what they said
Commenting on his appointment, Auni said,
Publicis Middle East is not just an Agency. It’s the name that represents an entire Groupe that has transformed communications globally. As the namesake Agency of the Groupe, we have our work cut out for us. But this is something I can safely say, is the part of the job that I relish the most. With the talent-first focus of Publicis Groupe ME and its Leadership, we are absolutely primed to not only mirror its reputation but to take it to a new level.
Nathalie Gevresse, CEO of Publicis Communications UAE added,
We’re thrilled to welcome Auni back to the Groupe. His return underscores our commitment to attracting and nurturing top talent, setting the stage for an exciting new chapter of growth, creative excellence, and innovation for Publicis Middle East.
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Publicis Group ME Names Joyce Hallak as CSO for Publicis Media ME
Joyce Hallak has been named Publicis Media’s Middle East Chief Strategy Officer, according to a statement from Publicis Groupe ME. This recently established role is in line with the Groupe’s continuous endeavors to enhance and improve its media competencies.
Joyce Hallak Joins Publicis Media ME as Chief Strategy Officer
As the leader of Publicis Media ME’s strategy agenda, which encompasses all brands and markets within its ecosystem, the appointment is a significant addition to the organization’s recently established executive leadership team. It also catalyzes enhancing the strategic direction of the Groupe’s media operations.
Joyce’s endeavors with Publicis Group ME
Joyce has worked for Publicis Groupe Middle East for 16 years. She began her career in 2007 as the Media Director at Starcom Lebanon. There, she oversaw all local clients before branching out to tackle more difficult markets like Iraq, Morocco, Algeria, and Tunisia. She joined Mondelez EEMEA in 2015 as the client managing director. Herein, she managed 20 markets and spearheaded digital transformation to produce year-over-year media savings and media innovation. This assisted in bringing the team multiple awards at the MENA Effies, Cristals, and Dubai Lynx. In addition to managing major Mondelez brands like Cadbury, Oreo, and Trident, Joyce provided exceptional value across several markets for multinational corporations like Samsung, Heineken, and Visa. She was elevated to Head of Starcom for Levant in 2016, where she oversaw all regional operations.
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Responsibilities Ahead
In her role as Publicis Media ME’s Chief Strategy Officer, she will also be in charge of developing winning strategies that combine client needs with industry-leading standards. Furthermore, she will also be finding new business opportunities, and developing solutions for clients’ business challenges.
Here’s what they said
Bassel Kakish, CEO, of Publicis Groupe Middle East and Turkey, said
I’m thrilled to have Joyce take on a greater role within Publicis Media ME, she is a true strategist and a proven leader who exemplifies our vision of success, using strategy, creativity, and technology to create impact and growth for us and our clients. She will be an important leader as we continue accelerating Publicis Media ME’s transformation.
Tony Wazen, CEO, Publicis Media ME, said
The ever-increasing need for more innovative solutions is something clients expect from us, and our goal is to meet and exceed those expectations. Joyce’s background coupled with her immense ability to make the complex simple makes her a great addition to the team.
Joyce Hallak on her appointment expressed,
I am thrilled to be taking on this role as part of an exceptional team of specialists within Publicis Media. It is a fascinating journey to embark upon because there has never been a more exciting moment to be at the intersection of how brands forge meaningful connections with consumers. With our unique ‘Power of One’ proposition, together we are poised to develop winning strategies that seamlessly fuse media, creative excellence and performance solutions to deliver tangible business impact for our clients.
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