India’s very own Android-based mobile app store, PhonePe’s Indus Appstore, has revolutionized gaming for users nationwide. It has announced the onboarding of top game developers. Dream11, Taj Rummy, MPL, Rummy Passion, RummyCulture, RummyTime, Junglee Rummy, CardBaazi, Nazara Technologies, and A23 have partnered with the Indus Appstore in a ground-breaking move. It is believed that the inclusion of these gaming apps is a strategic attempt to undermine Google Play Store’s authority in the mobile app market.
Indus Appstore onboards major game developers
Millions of users’ gaming experiences will be improved by the partnership. The collaboration offers a wide selection of high-quality games that complement Indus Appstore’s dedication to diversity and innovation. Indus Appstore intends to facilitate the uploading of media and videos in 12 Indian languages in addition to English. Furthermore, it will let developers list their apps in these languages. This partnership’s main objective is to enhance the gaming experience for a diverse group of consumers by providing a selection of excellent games that complement Indus Appstore’s commitment to diversity and innovation. Developers can now concentrate on creating immersive gaming experiences without worrying about money thanks to this ground-breaking move.
Benefits for Developers
Zero commissions on in-app purchases demonstrate Indus Appstore’s dedication to helping developers. It is in comparison, other app stores impose heavy fees of between 15 to 30%. Additionally, developers will have the option to incorporate any payment gateway into their apps. Moreover, the action follows Google’s declaration that, after India’s new regulatory framework is put in place, it intends to permit any kind of real-money game on the Play Store, subject to self-regulatory bodies’ approval.
Here’s what they said
Akash Dongre, Co-Founder of Indus Appstore, said
We are thrilled to welcome these gaming giants to the Indus Appstore family. Their expertise and commitment to delivering top-notch gaming experiences aligns seamlessly with our vision. Together, we look forward to crafting the next growth story in the Indian gaming industry.
Sunit Warraich (CEO), CardBaazi added,
With Indus Appstore, we’re set to redefine the card gaming sphere, providing not just entertainment but a commitment to fair and rewarding interactions for players. With CardBaazi’s immersive gameplay and Indus Appstore’s supportive environment, we’re excited to offer an unmatched card gaming escapade, enriched by zero commission on in-app purchases, fostering a community passionate about fair play and enjoyment.
Manish Shrivastava (VP Marketing), MPL commented
Being a platform that has an enviable roster of games, MPL’s aim is to make gaming accessible to people all across the country, giving users the opportunity to play games of skill that they’d want. Partnering with Indus Appstore will help us reach out to the India we are building for.
Amandeep Singh (CMO), Rummy Passion stated,
We are looking forward to scale our product, Rummy Passion, on the Indus Appstore and are eager to explore the significant growth opportunity that awaits us. Indus Appstore’s India-based Support Team stands out, offering real-time and dedicated support—an invaluable resource ensuring seamless user experience. We believe this partnership will help us drive widespread user product adoption and engagement.
Pratik Sahu (AVP Marketing), Gameskraft,
Partnering with Indus Appstore will open avenues to reach newer audience for Gameskraft. Their ingenious video-led app discovery experience will help spark a significant wave of awareness for our apps. We are looking forward to being part of India’s first app store and reaching a wider audience.
Sudhir Kamath (COO), Nazara Technologies,
Our dedication to bringing diverse gaming experiences to players across different platforms aligns perfectly with Indus Appstore’s vision of empowering users with a variety of quality apps. We’re thrilled to join this innovative platform, further expanding our reach and offering our engaging games to a broader audience.
Bhanuchander B (Head of Marketing), Taj Rummy
Indus Appstore’s distinctive advantage of Localized App Listing resonates deeply with us—it’s a bridge to connect with Bharat by embracing their language and culture. This tailored approach amplifies our reach, offering a more personalized gaming experience. Together with Indus Appstore, we’re poised to elevate the joy of rummy gaming, ensuring our platform resonates authentically with diverse audiences.
Sudarshan (Senior Director, Acquisition), A23
We’re thrilled to join forces with Indus Appstore and are excited about unleashing our gaming experiences to a broader audience. With targeted advertising solutions, we’re poised to reach the right users, engage effectively, and drive conversions. Join us in this exciting journey as we captivate audiences and elevate the gaming experience with Indus Appstore’s tailored advertising solutions
PubMatic, an independent technology company that delivers the supply chain of the future for digital advertising, and PhonePe, the top mobile payments and financial services platform in India, announced their partnership. PubMatic’s programmatic buying partners will now have access to PhonePe’s premium mobile app inventory and audiences thanks to this collaboration. The agreement offers Indian media buyers a unique opportunity to reach PhonePe’s Indic-language-speaking audiences in a variety of metropolitan and non-metropolitan locations, as the industry searches for sustainable and unique solutions.
PhonePe – India’s largest UPI ecosystem
With more than 500 million registered users and a 47% market share in India’s instant payments ecosystem through the Unified Payments Interface (UPI), PhonePe is a major player in the country’s transition to a cashless economy. PhonePe has teamed up with PubMatic to fully utilize its digital advertising inventory as part of its mission to drive product innovation and enable more customers and businesses to go digital.
Enhanced Audience Experience
PhonePe will make use of PubMatic’s cutting-edge programmatic technology to provide viewers with an improved user experience and a privacy-compliant, fraud-free supply chain for advertisers. In addition to guaranteeing that viewers utilizing the PhonePe platform will see related and interesting advertising, the partnership gives advertisers programmatic access to users of the platform at scale.
Here’s what they said
Amit Yadav, Country Manager, South Asia, at PubMatic said,
We’re excited to support PhonePe in diversifying and enhancing its digital monetisation by making its inventory and audiences available to a wider range of advertisers via programmatic technology. This partnership helps PhonePe to maintain a positive experience for the consumers and businesses who use its platform every day, while making these high-value audiences available to PubMatic’s advertiser partners.
Sravanthi Pasumarthi, Director of Strategy & Operations, PhonePe Ads added,
We are excited to partner with PubMatic and get a foothold into the programmatic advertising space. At PhonePe, we bring to the table the widest reach in India, deep user cohorts, and a whole suite of brand solutions that enable advertisers to uniquely leverage our strengths for their brand solutions at scale. We believe that this partnership will elevate the overall advertising experience on our platform for both our partners and users. The PubMatic-PhonePe collaboration underscores the growing significance of programmatic advertising within India’s evolving digital ecosystem. This strategic partnership empowers advertisers to connect with highly engaged audiences, creating meaningful interactions that drive tangible business outcomes.