digital mandate

Sociowash Awarded the Digital Mandate for Tide Arabia

Sociowash, an integrated advertising agency, has been awarded the digital mandate for Tide Arabia, a laundry detergent brand in the UAE. The agency will be in charge of developing and implementing strategic creative approaches to enhance the brand’s online visibility. The account was won because Sociowash demonstrated its abilities by successfully managing Tide India’s account.

Sociowash wins the digital mandate for Tide Arabia

According to the agency, the caliber of work produced is a reflection of the high caliber. Furthermore, the knowledge that Sociowash continuously provides to clients. The Mumbai team of the agency will oversee the account. As part of this strategic alliance, Sociowash will oversee carrying out campaigns that boost engagement and brand recall. This will help raise the brand’s digital share of voice. To help the brand accomplish its goals, the agency will help it connect with its target audience and build its digital presence.

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Here’s what they said

Raghav Bagai, co-founder, Sociowash, said,

“Tide is the most prominent name when it comes to laundry detergents, globally. We are elated to have been chosen to manage the digital landscape for Tide Arabia. We are confident that our team’s extensive experience and expertise in FMCG brands will help redefine and elevate the brand’s digital positioning in the region. Together, we can create an impact that goes beyond what has been achieved before, reaching new locations, setting new benchmarks, and adding genuine value for the brand.”

Arushi Sethi, brand director, Tide Arabia, added,

“With Sociowash, Tide Arabia looks forward to leveraging new technologies and tactical digital strategies; to further cement our position as a leading laundry detergent brand. We are excited to collaborate and craft engaging campaigns, increasing audience engagement and elevating our overall digital presence.”

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Dentsu Creative India Wins Digital Mandate For 4 Sony Channels

Dentsu Creative India has been awarded the digital mandate for Sony SAB, Sony MAX, Sony MAX 2, and Sony Entertainment Television. As such, they will be in charge of these brands’ online presence and marketing campaigns on social media sites like Facebook, Instagram, and Twitter.

Dentsu Creative India bags the digital mandate for Sony channels

Dentsu Creative India won the account after a multi-agency pitch. The agency will collaborate closely with the brand teams to develop and implement cutting-edge digital strategies, servicing the channels out of its Mumbai office.

As per the mandate

Here’s what they said

Vaishali Sharma, Head of Marketing and Communications, Sony SAB, Sony Entertainment Television, & Sony MAX Movies Cluster said,

As iconic content creators at the forefront of bringing diverse themes to vast audiences, we’re delighted to join hands with Dentsu Creative India to propel our brands towards unprecedented growth and creativity, establishing new benchmarks in the digital entertainment ecosystem.

Nikhil Kumar, Managing Partner (West), Dentsu Creative India added,

We are delighted to partner with Sony Entertainment Network, one of the most respected and admired brands in the entertainment industry. This collaboration is a testament to our digital-first mindset and our ability to deliver integrated and seamless solutions backed by tech & data. It’s a further testament to the quality of teams who mounted this pitch & their ability to come together to address the brand challenges at play. Truly a proud feeling for all of us & we are looking forward to scaling this partnership to even greater heights.

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