Technology

Image Credit: Hypernia True Gamers, a Moscow-based leading eSports company is geared up to completely reform the cyber games landscape in the MENA region. They plan to launch a series of first-of-its-kind projects to establish a network of gaming lounges across the region....

Microsoft and KPMG have agreed to advance their coalition for mutual benefit. Both major industry players have agreed to cooperate on developing personalized artificial intelligence over the next five years. This partnership will strengthen KPMG’s professional services across...

ChatGPT’s image looks rocky as its parent company, OpenAI, comes under scrutiny from the Federal Trade Commission. The U.S. consumer protection firm has issued OpenAI with a notice. The investigation is based on whether they have breached the consumer protection law, raising...

Google has introduced Arabic language in its AI generative platform BARD, along with 39 other languages. Unlike BARD’s initial launch in May, which was only in English, Google has further taken a leap towards inclusivity. Their objective is to make it available in multiple...

Billionaire entrepreneur, Elon Musk, has entered the AI market with the launch of his much-awaited artificial intelligence start-up, ‘xAI’. Musk took to Twitter to announce that the formation of the said start-up was to “understand reality.” As per xAI’s website, their goal...

Global gaming advertising leader iion and one of the region’s leading ad tech providers, MMP World Wide (MMPWW), announce a transformative partnership to reshape gaming experiences in the Middle East and North Africa (MENA) region. The collaboration aims to unlock...

Saudi Aramco has announced a partnership with Samsung Electronics, a leading Korean conglomerate, to establish a localized industrial 5G technology ecosystem in Saudi Arabia. The collaboration will begin with the development of private networks within the country. The two...

Lemma has partnered with Maxamtech to introduce metaverse billboards to real-world digital out-of-home (DOOH) clients, enabling brands to offer audiences a dual experience in the virtual and physical worlds. This virtual advertising resembles a brand’s real-world...

The Trade Desk announces new all-in-one CRM data solution Galileo at Consumer Electronics Show (CES). It aims to make it easier for marketers to act on first-party data. Galileo helps advertisers match their customer data with the content owners’ audiences in order to target...

Nielsen announced that Nielsen ONE Ads, phase one of its cross-screen measurement platform, Nielsen One. It will initially be available in the U.S. starting January 11.  Amidst a growing market of new alternative TV and media “currencies,” Nielsen is finally...