Lemma and Maxamtech partner to offer real-world DOOH clients Metaverse Billboards
Lemma has partnered with Maxamtech to introduce metaverse billboards to real-world digital out-of-home (DOOH) clients, enabling brands to offer audiences a dual experience in the virtual and physical worlds. This virtual advertising resembles a brand’s real-world representation, giving advertisers the ability to redirect users to their website or landing page, thereby enhancing customer engagement. By leveraging this platform, brands can significantly increase their overall impact on their target audience.
The collaboration between Lemma and Maxamtech will assist global brands in creating an indelible brand impression on untapped audiences through the virtual billboards in the Metaverse, connecting the brand story seamlessly across both realms.
Billboard advertising in Metaverse
Billboard advertising in the Metaverse is currently cost-effective, and it presents a potentially lucrative opportunity to reach a new audience as the Metaverse continues to grow. By leveraging this technology, brands can establish a presence in the virtual world and make a lasting impression on a new and untapped audience.
Billboard ads are a great starting point for brands to explore Metaverse advertising. Brands can begin with billboards and later expand into other opportunities such as events, product placement, and more. This platform provides a unique opportunity for brands to establish a presence and explore the many advertising opportunities available in the Metaverse.
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Maxamtech is a significant player in the market, with a growing audience in the gaming and virtual worlds. Through its partnership with Lemma, the two companies will provide clients with strategic in-game placements, enhancing customer engagement by enabling advertisers to redirect users to their website or landing page.
This feature allows brands to leverage the growing popularity of virtual worlds and gaming to create targeted advertising campaigns and establish a presence in the Metaverse. By collaborating with Maxamtech, Lemma can deliver a powerful platform to its clients, enabling them to engage with a growing audience in virtual space.
And that’s what they said
Gulab Patil, Founder and CEO of Lemma, said,
Metaverse billboards can reach a global audience and help expand a brand’s reach and target new markets efficiently. Further, virtual billboards can show unique advertisements to each user based on their demographics, interests, and actions. Ad personalisation reduces waste and boosts the efficiency of advertising campaigns as a whole.
Our decision to offer metaverse billboards to the clients will ensure that brands who aim to reinvent themselves to align with audiences in the Metaverse as new patterns of behaviour and consumption emerge will be able to do hassle-free through Lemma.
Xerxes Mullan, Founder of Maxamtech Digital Ventures said,
We are constantly looking for new and exciting ways to grow and monetise our gaming platform, and this partnership with Lemma presents a perfect opportunity to do so. We look forward to working with them to offer brands and advertisers innovative ways to reach audiences with engaging and cutting-edge new ad units.
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