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Good advertising is not always about selling a product but creating a long-lasting impact and that is precisely what visual adverts do. An attention-grabbing image has been proven to increase engagement and performance.  The world is now more visual than ever before. The old...

On average, Google Ads advertisers receive $2 revenue on every $1 spent. This means an advertiser can expect to make double the money invested on this platform but there is no guarantee. It is compelling but intimidating as well.  Essentially, it is gambling. It is looking...

As of October 2019 Survey by Hootsuite, Facebook’s potential advertising reach globally is 1.93 billion. 32% represent people over the age of 13.                                                          Image Credit: Hootsuite Statistics also reveal that the average user...

Content has an important role to play in every digital marketing strategy. Whether you believe it or not, as per the Content Marketing Institute, nearly 50 percent of businesses expect increased spending on their content marketing and content creation initiatives in 2020....

                                                       Image Credit: Pixabay Many business owners quiver at the idea of blogging. “Do we really need to have a blog?” is the most obvious question. The answer is “YES”. It is the most efficient way to boost your SEO...

The ongoing spread of new coronavirus strain ( 2019nCoV) has been declared a global emergency by WHO and some companies whose products can help to prevent the spread are reaching out to consumers using rapid response marketing. The outbreak of a new coronavirus from China is...

Image Credits- Molly Clarke Business to Business, known as B2B business is an online business between two companies and not between a company and an individual customer. The target audience is more concentrated and defined and needs to be reached out on a strategic basis. So,...

A good commercial has the power to increase your brand value, new customers and generate sales. Catchy phrases, jingles, creative taglines and more can draw mass attention and become history when done right, bring the companies higher returns.  2019 saw some of the most...

The marketing landscape is wide and marketers are increasingly finding it difficult to create a foothold in the crowd. Companies big or small posts on social media, enhancing their website, blogging and promoting their content effectively to new prospects. With so much...

The year 2020 is full of technological advancements – Artificial Intelligence, data-driven marketing, and much more. With new tools and technologies emerging every year, marketers can choose from a plethora of options across digital marketing to connect to a new...