Google Launches Google Ads Data Manager for First-Party Data
Google has created an advertising measurement tool that integrates with first-party data from marketers. It is made to function without browser cookies and other data tools that use antiquated techniques to measure performance. The measurement tool, Google Ads Data Manager,...
Samsung Ads and Epsilon Partner for First-Party Data Advancements
Samsung Electronics’ advanced advertising division, Samsung Ads, recently announced a partnership with Epsilon, a leading provider of advertising and marketing technology worldwide. The partnership promises to provide brands with cutting-edge TV viewership data, network...
TripleLift’s First-Party Data Targeting Solutions Shines Sans Cookies
TripleLift, the ad tech platform boosting digital advertising across all screens made the first-ever large-scale test findings public, demonstrating the effectiveness of its recently announced first-party data targeting solution throughout the web. This includes...
The Trade Desk Makes It Easier To Activate First-Party Data, Releases ‘Galileo’ At CES
The Trade Desk announces new all-in-one CRM data solution Galileo at Consumer Electronics Show (CES). It aims to make it easier for marketers to act on first-party data. Galileo helps advertisers match their customer data with the content owners’ audiences in order to target...
Google Introduces New Ways For Publishers To Activate First-Party Data
Google unveils a new way for publishers to utilize first-party data for targeted advertising. Digital advertising is changing rapidly, and user privacy is at the heart of this change. Publishers, advertisers, and technology providers are rethinking and reimagining how they...
Disney Launches Clean Room For Marketers’ First-Party Data Needs
With the help of first-party data service providers Snowflake, Habu, and InfoSum, the Disney Advertising Sales department has officially created its own data clean room. A ‘ clean room’ is usually leveraged to integrate client proprietary consumer information with other...
Trade Desk Allows First-Party Data Onboarding In Solimar Trading Platform
The Trade Desk has announced a new trading platform, Solimar, that will allow clients to integrate first-party data to guide media-buying strategies, eliminating the need for a separate customer-data platform (CDP) or data-management platform (DMP).
By the virtue of this...
Digital Advertising Industry Plans To Replace Cookies With First-Party Data
As the third-party cookies crumble and in the wake of privacy regulation coming into effect, the online advertising industry is facing an identity crisis. They are in search of a new identity and one possible solution is people’s email addresses and phone numbers.
At the...
Yahoo DSP Leverages Both AI and First Party Data For Campaign Advancement
The central AI suite that powers performance-based solutions within the Yahoo DSP, Yahoo Blueprint, was introduced by Yahoo Advertising. Yahoo Blueprint is powered by more than 335 million globally logged-in Yahoo users. It improves decision-making, simplifies AI, and acts as...
Novatiq Announces Partnership with DMS for Data-Driven Ad Campaigns
Novatiq, a telco-based identity platform, has teamed up with Choueiri Group’s digital division, Digital Media Services (DMS). The group serves as the exclusive media liaison for more than 25 Arabic and foreign publishers. Through the partnership, brands can access...
