Developers Can Publish Instant Games Directly To Facebook At Any Development Stage
Game developers can now more easily release “Instant Games”—instant social video games that appear in Facebook users’ News Feeds without requiring review—thanks to Meta. It has revealed a new Instant Games distribution model that releases games straight to...
Facebook On TikTok With Verified Account
Social platforms setting up shop on other social platforms and the latest example is Facebook is on TikTok. Astonished? Is this your next thought – what’s Facebook doing on TikTok? Buying ads or just another social account on TikTok?
We’ll know soon enough because the...
Facebook Provides Advertisers More Safety Controls In The News Feed
Meta formerly known as Facebook is enabling brands with more control over the placement of their ads in the NewsFeed. In a blog post, it said,
“We’re introducing a number of controls designed to give people and businesses the ability to tailor their News Feed...
Facebook Changes Counting Policy For Ad Planning And Measurement
Facebook outlined a significant change in a new update to how it counts user accounts when planning and measuring ads. The tech giant will treat users who do not have their Facebook and Instagram accounts linked in Accounts Center separately for ad metrics. Whereas, accounts...
Facebook Advertisers Battle Ad Results After Apple’s Privacy Changes
A reporting glitch in Facebook’s ad results on Apple iPhones has created trouble for brands. Apple’s new privacy rules are making it difficult for Facebook advertisers to even conduct basic analysis and send faulty data about the campaigns.
There is inaccuracy for a simple...
Facebook Tests ‘ Reels’, Similar To Short-Form Instagram Reels Video
Facebook is running a limited test ‘Facebook Reels’ in the U.S. The new feature is the parent company‘s version of the short-form Instagram Reels video. Facebook Reel will allow Facebook users to create and share short-video content directly within their News Feed or...
Facebook Plans a Privacy-Focused Approach to Rebuilt Its Ad System
A remarkable shift by Facebook is underway as it plans a new privacy-focused revamp of its advertising system. It reveals to place more value on user privacy and less reliance on data collection. The social giant business is known for its ability to track users across the...
Facebook Failed To Detect A Bug In Its Conversion Tool For A Year!
A bug in Facebook’s conversion list studies tool created a buzz among the advertisers. It was discovered that the bug was causing issues by feeding false data to the advertisers.
It has been a year since the issue is there in the tool. It is reported to be a code error which...
Tech Giants ‘Amazon,Google, Apple, Facebook’ Beats Q3 Estimates
Key Points:
Big Tech Quartet- Apple, Alphabet, Amazon, and Facebook reported their third-quarter earnings en masse last week.
The tech giants exceeded Wall Street estimates maintaining the momentum from the previous quarter shows how the pandemic has driven online business....
Facebook Ads Removing The 28 Days Attribution Model
Facebook has announced that it is retiring the 28 days attribution window option for Facebook ads. Post that, the attribution window will be its already existing 7-day option as default settings. This means that the advertisers will not be able to track direct actions based...