TikTok Testing New Feature To Make All Video Posts Shoppable
TikTok has begun testing a feature that will make all video posts shoppable, the latest step in the social media company’s efforts to build a multibillion-dollar e-commerce business in the United States. With this new feature, objects in a video can be automatically...
TikTok and HubSpot Partner for CRM Integration to Boost Lead Generation
HubSpot and TikTok are teaming together to make community-based customer acquisition for brands easier than ever in a move that has the potential to completely redefine B2B lead generation. Brands will benefit from the integration as TikTok leads get integrated into...
TikTok’s Double Delight: Creative Assistant and Ad-Free Subscription
TikTok has unveiled two new updates – Creative Assistant and an ad-free subscription tier.
TikTok Creative Assistant
The new Creative Assistant virtual helper, powered by AI, is intended to support entrepreneurs and artists. Utilizing the platform’s vast archive of...
TikTok Expands Measurement Suite with First-Party Solutions
TikTok has introduced Attribution Analytics, a first-party measuring tool made to assist marketing teams in comprehending the financial effects of the social network’s advertising solutions. Creating internet sensations is what the short-form content app is known for. The...
TikTok Launches TikTok Shop in the US, Transforms Online Retail
TikTok is finally launching its retail aspirations with TikTok Shop for all users in the US after years of testing and rumors. The business aims to transform the culture of online shopping with motivating hashtags like #TikTokMadeMeBuyIt. On the app’s home screen, a...
TikTok Prioritize User Rights with Revised DSA Standards in the EU
TikTok has provided a list of the numerous measures it is taking to comply with the revised Digital Services Act (DSA) standards. The action was taken in response to the EU’s declaration that, as part of the app’s DSA compliance, European users would soon have the...
Zeotap Data Joins TikTok to Enhance Targeting And Boost Ad Campaign
Zeotap Data reveals a fresh collaboration with TikTok for Business. Zeotap Data is a deterministic people-based data set with full permission that contains more than 500 million unique IDs. On the other side, TikTok for Business is the advertising platform for the well-known...
NYC Bans TikTok On City-Issued Devices Amid Security Concerns
TikTok, a well-known application for short-form videos, has drawn attention from around the world. The most recent entity to impose app usage restrictions is New York City. It has instructed its staff to remove TikTok from phones acquired from the city. By doing this, they...
Lemon8, TikTok’s sister app struggles in the US, users cite inorganic feel and influencer bias
Lemon8, the sister app of TikTok by ByteDance started off positively. Thanks to TikTok’s reach and success in the international market, it became widely popular. But like every new app launched, Lemon8 too has become saturated for a very good reason. While U.S. lawmakers were...
Tiktok Diversifies Content with Text Posts, Sparks Rivalry with X
TikTok becomes the latest company to exploit the audience shift from Twitter, or now, X with the launch of its latest text posts feature. The Chinese-owned corporation, best known for its video content, has now added written content. TikTok users can freely express themselves...
