Spotify Wrapped: Decoding the marketing magic of personalised musical journeys
As the year comes to a close, music enthusiasts worldwide eagerly discuss one of the most anticipated events in the digital marketing realm – Spotify Wrapped. This annual feature from the world’s leading music streaming...
Roku and Spotify Collaborate to Introduce Video Ads To Roku App
Spotify’s app on Roku will now feature video ads thanks to cooperation between Roku and Spotify. In the US, Canada, and Mexico, Roku is the most popular TV streaming service. The cooperation between Spotify and Roku, which dates back over a decade, and the launch of the...
WPP and Spotify Form A Unique Revolutionary Partnership
WPP and Spotify, the worldwide streaming platform, have formed an unparalleled collaboration. This multi-year agreement will provide WPP customers with priority access to Spotify’s ad solutions and first-party intelligence. Spotify is the sole audio streaming platform...
Spotify Rolls Out Clickable CTA Cards for Podcasts
Spotify has launched a new ad format for podcasters called “Call-to-Action Cards” — or CTA cards. When the audio ad begins to play, the functionality, which is powered by Spotify’s streaming ad insertion technology, will show a visual ad in the Spotify app....
Spotify Ends The Search For Promo Code With Its In-App Offers Feature
Spotify has recently announced its new feature. It will end customer hustle to search for a promo code online. Customers can buy a subscription of their favourite podcasts with on discounted prices with these promo codes.
Now, the customer will see an embedded link on the...
Making Video Campaigns on Spotify Is Now Easy with Sound-On Video Ads!
Key Insights:
The Ad studio debuted in 2017 and thereafter Spotify has nearly doubled its user base.
Spotify witnessed an 11% rise globally in mobile downloads.
Spotify reports an average of 25% of overall ad revenue from video accounts.
In the past one year, Spotify has...
Spotify Adds $1.7B To Market Cap In 23 Min Post A Deal With Joe Rogan, World’s Leading Podcaster.
The streaming giant Spotify gave 100 million reasons to Joe Rogan to make a move. Though the details of the deals are not disclosed, The Wall Street Journal reported that Spotify is entering in an exclusive licensing deal with Joe Rogan, owner of the world’s leading podcast...
Deciphering Big Tech Giants’ Quarterly Results: Here’s What They Say!
The Big Techs recently disclosed their fourth-quarter results. For those who are interested in the industry, these are a few key findings and insights from the quarterly reports.
ALPHABET
Alphabet Inc., the parent company of...
Inside Rey Tiempo’s Gaming Odyssey: A Tale of Creativity and Strategy
Enter the dynamic world of creativity, advertising, and gaming with Rey Tiempo, a seasoned leader boasting two decades of experience across global networks. He has not only led teams to unparalleled success but has etched his name as the country’s preeminent Creative...
Babita Baruah Joins VML India as CEO as Shams Jasani Steps Down
VML has announced that Babita Baruah will join as Chief Executive Officer of India on March 1, 2024, working alongside Saurabh Saksena, who has been promoted to President. Meanwhile, Shamsuddin Jasani has announced his resignation as CEO of Wunderman Thompson South Asia....
