Swiggy, an online meal ordering and delivery service, has concluded its media pitch. For its media responsibilities, the business has decided to continue to work with its long-standing partner, Havas Media Group India. In September of this year, the company requested that its media duties account be reviewed.
Havas’s Media Duties for Swiggy
The Swiggy account is valued at approximately INR 200 crore. More than 10 noteworthy agencies participated in the pitch process. The account was won by Havas Media Group India in 2016 after a multi-agency pitch that was started in August. Swiggy reportedly spent between INR 250 and 350 crore on advertising in 2023, according to the Pitch Madison Advertising Report.
Facebook is not planning to leave any stone unturned in business aspects. Guess, Facebook doesn’t want to just limit itself to the bounds of the social media platform. Recently, it entered the e-commerce market with its “Shops”. In a piece of recent news reported, Facebook will also be partnering with online food services, Zomato and Swiggy.
To make things more interesting, Facebook is all set to start email marketing. For that, Facebook is creating its tool kit which will provide its user with a realistic and enhanced experience in email marketing.
They have already started testing their tool kit for marketing. However, Facebook initiated these test on pages which have few small and medium-sized businesses.
As it’s a tool by Facebook, the users will have high expectation in regards to performance.
To make sure they deliver, the Facebook toolkit will be enabled with SMBs. Hence, It will help the user to create individual contact lists, or they can upload it via spreadsheets.
Further, they will be able to compose and send the emails by using the easy-to-use Facebook marketing toolkit. Therefore, all this can be done directly from Facebook, with an option of performance-tracking.
The Businesses who are already participating in these tests can access the tool through the inbox in their pages, the tab will be marked as Marketing emails.
A spokesperson for Facebook said in an email, “We’re testing new email marketing tools with a small number of businesses to help them more efficiently notify their customers of changes to their services and operations. We’re evaluating whether these tools are beneficial for people and businesses before deciding whether to expand it further.”
Zuckerberg never fails to amaze his audience!
In an announcement, Instagram announced their partnering with online food services Swiggy, and Zomato.
Now, users can place orders on these online food delivery stores with the help of Instagram. This came out as a piece of big news. Since during COVID crisis, small businesses are struggling to sustain in the market.
The step aims to help small businesses, but also is a perfect business idea. Imagine the comfort of ordering your favourite food, while surfing your Instagram feeds.
How will it work?
The process of ordering food via Instagram will be a piece of cake.
The stores will share the stickers of the food on their stories. The user can order by simply clicking on to the sticker.
As said this step will help small business to get back on to their feet. Also, Instagram will provide “Food Order” stickers.
Nitin Chopra, Industry head of Facebook India e-commerce and retail, stated: “We want to do our part in helping small businesses stay open, keep in touch with customers, and be informed on how to navigate this crisis. For the food industry, in particular, we’re rolling out the food order sticker, which will aid order discovery and spur engagement, and we’re glad to have partnered with Swiggy and Zomato for the same.”
The retailers can get the stickers for food only if they will have the latest version on the Instagram application downloaded on their mobile. Also, they must have a business account with Instagram.
They will only be able to add one food partner. Therefore, they can either add Zomato or Swiggy as their food delivery partner.
“Food Order” stickers will be available to the users. Retailers can share the stickers with their users on their stories. However, people can also order by clicking the “Order Food” button on retailers profile.
Srivats TS, vice president – marketing, Swiggy said: “Supporting the small business ecosystem, especially the restaurant business, which is severely affected, is a huge priority for us. As physical distancing continues and businesses innovate with online models, features like the food order sticker from Instagram will aid engagement between customers and their favourite food businesses, and ideally have a positive impact on increasing online food delivery order volumes.”
The stickers will redirect the users to the website of Swiggy and Zomato. From there, the user can complete the purchase as they usually do.
Sandeep Anand, chief marketing officer – growth marketing, Zomato said: “At Zomato, we are focused on the overall development of the food delivery sector and have been working with restaurants to design different growth models. Instagram’s food order sticker will not just help restaurants introduce themselves to more customers, improve their engagement but also add a new growth avenue for their businesses.”
The home delivery platforms have increased their delivery charges since January 2020.
It’s still not clear, what is there for Facebook in this deal?
Enjoy the Food!