Dentsu Announces Extension of Mandate with TTK Healthcare
Dentsu Creative India has announced the extension of its mandate with TTK Healthcare, a well-known healthcare products company. Now, the agency will oversee media and social media responsibilities for Skore, Eva, and MsChief, three of its brands. The agency’s Mumbai office will handle account management.
Dentsu Creative India expands mandate for 3 TTK Healthcare brands
It is important to highlight that Dentsu Creative has long been a dependable partner of TTK Healthcare, beginning with cutting-edge brands of sexual wellness and pleasure, such as Eva, a pioneer in the field of female personal enhancement, and Skore. The agency has proven its excellence and commitment by taking on another brand with ease: MsChief, TTK Healthcare’s most recent entry into the sexual pleasure market, specifically aimed at women. The agency’s ability to produce exceptional results for each brand—demonstrating exceptional capabilities that have earned them an expanded role and responsibilities—was the driving force behind this decision.
End-to-end social media and performance media mandate
Dentsu Creative India will supply the three brands with comprehensive social media and performance media solutions following the mandate. The agency will use its knowledge of digital to produce compelling digital ads. The range of work involves creating aesthetically pleasing digital creatives, managing social media platforms, strategically planning and acquiring media, and carrying out content marketing plans for the brands.
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Here’s what they said
Speaking on the win, Arjun Siva, DGM – Digital Marketing & eCommerce, TTK Healthcare said,
We are delighted to extend our relationship with Dentsu Creative and add MsChief to the set of brands that we partner on with them. We’re confident their proven expertise and consolidated creative and media strengths will help us enhance our digital presence and drive business for our brands.
Sahil Shah, President – Digital Experience, Dentsu Creative India added,
With this consolidation, we have further solidified our position in strengthening TTK Healthcare’s digital efforts. And, for us, the most exciting part is that we are able to see through end-to-end digital – creative, media, and data included – for these ambitious challenger brands. I am extremely confident that we will deliver both brand and business results through the power of integrated digital for TTK Healthcare brands.
Manika Juneja, Managing Partner – Digital Experience, Dentsu Creative commented,
We are ecstatic to strengthen our collaboration with TTK Healthcare! Our journey began with Skore & Eva, and now, with the addition of MsChief, we are truly grateful. Our team is poised to inject integrated digital excellence into these brands, ensuring they not only stand out but thrive. The ongoing partnership promises exciting success, and we look forward to achieving new heights with TTK Healthcare as our valued partners.
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Dentsu India Designs Future-Ready Performance Marketing Powerhouse
As part of its vision to deliver ‘What’s Next’ for its clients and people, dentsu India has decided to bring together the advanced capabilities curated from two of its leading brands, iProspect and Sokrati. iProspect is a globally awarded digital-first end-to-end media agency that drives business performance for clients; Sokrati is a tech-savvy, data-driven performance marketing company.
The unified services will provide integrated Performance Media Marketing and Programmatic solutions from iProspect and Sokrati. Driven by the collective expertise of 600 performance marketing professionals, the service is designed to offer future-ready solutions, achieve global business growth, and boost profitability for clients through synergies and increased efficiency. Furthermore, by leveraging cutting-edge technologies, the solution will enable full-funnel tracking and management, customer analytics, and AI-powered predictive media management. It will also offer access to top industry talent, improve client management by integrating media capabilities, and foster a culture of collaboration and excellence across teams with specialized experience.
Nilesh Gohil, formerly the Chief Business Officer of Media (CBO) at Sokrati, has been promoted to take on dual roles as the Chief Executive Officer (CEO) of Sokrati, and as President – Performance Practice. In his new role, Nilesh will focus on strengthening Sokrati’s commitment to ‘Scaling Up: Designing Tomorrow’s Experiences Today’. Working closely with the leaders, he will leverage his expertise in Performance Marketing, MarTech, and Analytics to offer tech-enabled, data-driven solutions, deliver added value to clients, and maintain the network’s reputation for excellence and innovation in the industry.
Vinod Thadani, Chief Growth Officer (CGO), Media and CEO, iProspect India, will continue to lead the growth responsibilities for all Media brands in India. He will focus on driving the growth trajectory of businesses by delivering on dentsu’s ‘Integrated by Design’ tailored solutions for clients.
Reporting to Anita Kotwani, CEO Media, South Asia, dentsu, Nilesh and Vinod will collaborate closely with the wider dentsu India team. They will deliver innovative and transformative outcomes for the clients, expand the agency’s presence in the market, and align with the network’s global vision.
Commenting on the announcement, Anita Kotwani said, “Dentsu is ushering in a new era of transformative excellence. We have always been at the forefront of innovation – anticipating the future, to shape the unknown. Sokrati resonates with our vision of leading the space. We firmly believe in empowering the best of our talent to take up key leadership positions and Nilesh’s proficiencies make him an absolute fit to lead the practice. His contributions have played a vital role in Sokrati’s success. I am extremely proud of his achievements, and I look forward to further partnering with him as we move ahead to attain many new milestones for Sokrati.”
Nilesh Gohil and Vinod Thadani added, “We are extremely thrilled to embark on this new phase of growth. Dentsu has been a performance marketing powerhouse, with solutions defined by cutting-edge technology. The unified services offered through the Performance Practice are certainly a key to pursuing exceptional performance marketing solutions. This will indeed truly distinguish our services in the industry. As dentsu strides in digitization, we are certain that this unification will lead to rapid growth opportunities. Our focus will be on driving innovation through digital, modern creativity, technology, and AI to continue leading as India’s frontier Digital Media company for years to come.”
