Microsoft Advertising and Media.Monks have bolstered their positions in China to support marketing, advertising, and advanced services in two different announcements. Artificial intelligence is used to support services in the majority of cases.
Microsoft Advertising ventures into the Chinese market
Microsoft Advertising and InMobi have declared their intention to extend their partnership into the Chinese mainland. With Microsoft Advertising’s native display and search capabilities, Chinese marketers can now leverage an integrated solution to improve their campaigns. Its enterprise and strategic sales, account management, marketing, finance, collection, and billing for customers in China will all benefit from the partnership.
This will expand upon Microsoft and InMobi’s already fruitful partnership, which was established in July 2018. Since then, it has grown to encompass Microsoft Advertising’s solutions in almost 75 nations and regions, including Africa, the Middle East, India, Southeast Asia, and now Mainland China. The biggest search and tech company in China, Baidu, competes with Microsoft Advertising in the area. Baidu incorporates AI into all of its platforms and tools for cloud services and advertising.
Here’s what they said
Charlie Liang, GM of InMobi China, and SVP of InMobi Group said,
This extended collaboration between Microsoft Advertising and InMobi in China will bring the best value across both organisations to marketers in the region, given China’s highly competitive marketers environment. InMobi China is well positioned to bring the best experience to advertisers with a deep understanding of China’s search and display ad markets, a customer-oriented product and business operation team, and Microsoft Advertising’s cutting-edge solutions.
Media.Monks partner with Baidu to strengthen its presence in China
S4 Capital plc’s operating brand, Media.Monks China announced a partnership with Baidu to support international brands hoping to succeed in the Chinese market. Media.Monks, as a premium partner, is in a unique position to enable brands to leverage Baidu’s demand in China, which goes beyond Search and Programmatic Display to include a range of products, including Baidu’s AI-driven Ad-tech products.
The Data and Digital Media team (DDM.monks) emerges as a reliable partner for both inbound and outbound clients across diverse industries in the ever-changing landscape of China’s digital market. DDM offers a wide range of services, with a focus on programmatic display, data solutions, paid search, paid social, managed media, and brand marketing. DDM assists clients in navigating the challenging world of digital marketing in China and around the world, producing significant outcomes and promoting long-term growth, from carrying out media strategy to attaining data-driven efficiency.
With this new partnership, Media.Monks China can now offer a wider range of products to brands on the market. To enhance their influence in this dynamic and quickly changing market, Media.Monks and Baidu plan to collaborate closely in related fields in the future. They will also provide superior services to a wide range of customers.
Here’s what they said
Emily Yaoli, Data and Digital Media China team lead at Media.Monks remarked,
We will help brands with an integrated marketing strategy targeting mass audiences in China, by leveraging Baidu’s profound AI-driven solutions.
S4 Capital’s solely digital operational brand, Media.Monks is introducing an AI product. It will integrate generative AI and machine learning into its software-powered production system. Additionally, it will support the delivery of highly customized content to customers in new media types. At the 2023 International Broadcasting Convention (IBC), NVIDIA, Adobe, and Amazon Web Services will present additional information on Media.Monks. The company uses strong software platforms, powerful GPUs, and cutting-edge networking technology to choose highlights from live transmission. Additionally, it will deliver customized information to certain online audiences. Brands and customers are expected to receive more personalized experiences, thanks to the partnership with NVIDIA.
AI Integation in Software-powered production system
MediaMonks’ software-driven production system is built to function remotely with a staff that is dispersed across. The method offers versatility by doing away with the requirement for broadcast appliances that are only used once. It also provides full-service consulting, production, and integration services. The solution captures live content on the spot and sends it to remote teams. Developed locally, through Amazon Web Services, it integrates edge ecosystem standards. It can easily adjust to the needs of delivering multi-format content across a range of new media formats, devices, and platforms. This method of live broadcasting reduces greenhouse gas emissions significantly.
- A geographically dispersed workforce and cloud redundancy further improve reliability. Additionally, it eliminates the requirement for single-use broadcast appliances while cutting expenses by an estimated 50% or more when compared to standard broadcast settings. The live broadcast production workflow that won the Excellence in Sustainability Award considerably cuts greenhouse gas emissions.
- Software-defined production, which is now available as a production, consulting, and integration service, lowers costs from conventional broadcast set-ups by an estimated 50% or more while increasing reliability through cloud redundancy and dispersed global staffing.
- The system can be effectively installed in the cloud on Amazon Web Services (AWS) in a conventional or edge ecosystem, or it can be deployed locally to let a quick team capture information locally for dissemination to remote teams.
Dedication to sustainability
Additionally, Media.Monks highlight its dedication to sustainability by pitching its remote service as a substitute for conventional broadcasting infrastructure. The concept however will need significant investment in transportation and physical infrastructure. At the 2023 NAB Show, the company received a trophy for excellence in sustainability awareness for reducing greenhouse gas emissions related to live production and broadcast operations.
Finally, Media.Monks’ incorporation of generative AI into their software-powered production system illustrates its commitment to providing clients with customized content while lowering costs and having a smaller environmental effect. By utilizing cutting-edge technologies, Media.Monks seek to remain on the cutting edge of the changing broadcast industry and offer a tailored and engaging experience for both advertisers and customers.
Here’s what they said
Lewis Smithingham, SVP of Innovation at Media.Monks, said
Our goal is to deliver a more personalised experience for consumers and brands as efficiently as possible. Fans are increasingly craving personalised content they can watch on non-linear channels, so we’re using the latest GPUs, networking technologies and software platforms from NVIDIA and AWS to build upon our next-generation broadcasting solution and deliver the content people most want to watch.
Bob Pette, Vice President and General Manager of Professional Visualisation at NVIDIA, added
The future of broadcast is AI-powered and software-defined. Our collaboration with Media.Monks will help deliver a more engaging and personalized experience for brands and consumers.