Lemma and Maxamtech partner to offer real-world DOOH clients Metaverse Billboards
Lemma has partnered with Maxamtech to introduce metaverse billboards to real-world digital out-of-home (DOOH) clients, enabling brands to offer audiences a dual experience in the virtual and physical worlds. This virtual advertising resembles a brand’s real-world representation, giving advertisers the ability to redirect users to their website or landing page, thereby enhancing customer engagement. By leveraging this platform, brands can significantly increase their overall impact on their target audience.
The collaboration between Lemma and Maxamtech will assist global brands in creating an indelible brand impression on untapped audiences through the virtual billboards in the Metaverse, connecting the brand story seamlessly across both realms.
Billboard advertising in Metaverse
Billboard advertising in the Metaverse is currently cost-effective, and it presents a potentially lucrative opportunity to reach a new audience as the Metaverse continues to grow. By leveraging this technology, brands can establish a presence in the virtual world and make a lasting impression on a new and untapped audience.
Billboard ads are a great starting point for brands to explore Metaverse advertising. Brands can begin with billboards and later expand into other opportunities such as events, product placement, and more. This platform provides a unique opportunity for brands to establish a presence and explore the many advertising opportunities available in the Metaverse.
Interesting Read: Advertise Your Brand in the Metaverse: The Future of Digital Advertising
Win-Win partnership
Maxamtech is a significant player in the market, with a growing audience in the gaming and virtual worlds. Through its partnership with Lemma, the two companies will provide clients with strategic in-game placements, enhancing customer engagement by enabling advertisers to redirect users to their website or landing page.
This feature allows brands to leverage the growing popularity of virtual worlds and gaming to create targeted advertising campaigns and establish a presence in the Metaverse. By collaborating with Maxamtech, Lemma can deliver a powerful platform to its clients, enabling them to engage with a growing audience in virtual space.
And that’s what they said
Gulab Patil, Founder and CEO of Lemma, said,
Metaverse billboards can reach a global audience and help expand a brand’s reach and target new markets efficiently. Further, virtual billboards can show unique advertisements to each user based on their demographics, interests, and actions. Ad personalisation reduces waste and boosts the efficiency of advertising campaigns as a whole.
He continues,
Our decision to offer metaverse billboards to the clients will ensure that brands who aim to reinvent themselves to align with audiences in the Metaverse as new patterns of behaviour and consumption emerge will be able to do hassle-free through Lemma.
Xerxes Mullan, Founder of Maxamtech Digital Ventures said,
We are constantly looking for new and exciting ways to grow and monetise our gaming platform, and this partnership with Lemma presents a perfect opportunity to do so. We look forward to working with them to offer brands and advertisers innovative ways to reach audiences with engaging and cutting-edge new ad units.
Interesting Read: How Will Dubai’s Metaverse Sector Contribute To Its Economy By 2030?
Lemma Partners With Continuum, Expand DOOH Presence In The Middle East
Lemma, one of the largest DOOH platforms, is strengthening its presence in the Middle East with an exclusive partnership with Continuum.
Interesting Read: All You Need To Know About The Rise Of DOOH Advertising
Building a Partnership in the Middle East
With its focus on the Middle East region, Continuum, a specialist media representation firm, helps Lemma drive demand for its programmatic DOOH offering while growing the company’s supply, including bringing on new DOOH screens.
Having successfully scaled businesses in India & SEA, Lemma is now expanding its services in many regions sourcing in demand and supply through global connections via the programmatic platform. With Lemma, advertisers & marketers can reach diverse audience segments that are connected to thousands of screens in the Middle East region.
Lemma offers easy access to a new digital inventory in a measurable, automated, and attainable format to instantly roll out marketing campaigns. It will build a strong local presence in one of the world’s largest DOOH markets by leveraging a wide portfolio of Ad Tech and Media technologies from Continuum in the Middle East.
With the Middle East poised to be the next thriving ground for DOOH, Lemma with this partnership plans to expand the availability of upgraded & quantifiable DOOH solutions at an accelerated pace and scale programmatic demand in the region. Moreover, the integration allows advertisers to leverage creative flexibility, contextual ad serving in real-time, and a variety of benefits to enhance outdoor communication and marketing strategies on a single platform.
Interesting Read: Power Of Out-Of-Home Advertising In The Middle East And Road Ahead
And that’s what they said
Abhimanyu Yadav, VP of Sales, EMEA expressed excitement for the partnership and introduction of programmatic DOOH advertising across the Middle East said,
Programmatic DOOH is set to transform the OOH industry & provide clients with the opportunity to target the audience more accurately with audience buying systems & measure the campaign through data & transparency. This is an exciting way to deliver brand experiences to consumers in the outdoor space with ultimate impact on viewing consumers delivered through real-time opportunities and advanced tech.
Mohammad Nayeem Siddiqui, Sales Director EMEA, said,
Continuum a leading media technology company with expertise in ad tech & emerging media solutions is committed to helping businesses adapt to new technologies & enable brands to increase their ROI.
Continuum with this exclusive partnership with Lemma, will bring programmatic DOOH solutions in the Middle east and enable marketers to explore the medium, activating ads on any Digital OOH screen.
The technology leveraged by Lemma will be a game-changer in the market. With the presence of digital signage, content is controlled by outstanding software making it much easier to manage and adapt through reliable consumer insights. It’s only a matter of time before this brings about a major shift in the outdoor advertising.
Interesting Read: Omnicom Media Group Sets Up Industry’s First Programmatic Private Marketplace
