Ziad Sukkarieh has been appointed Managing Director for Saudi Arabia by OMD MENA. His goals are to improve market growth, cultivate team success, build client capabilities, and develop talent.
Ziad Sukkarieh’s extensive experience in KSA
Sukkarieh has more than 18 years of regional industry experience, the majority of which was gained in Saudi Arabia. He most recently served as General Manager of UM KSA. He has guided the team in managing the biggest advertiser in the nation and has overseen the development of the regional media market over the years.
Here’s what they said
As reported by Campaign Middle East,
Saleh Ghazal, CEO of OMD MENA, said,
Working with Saudi Arabia’s growth momentum and its ambitious vision, Ziad’s experience and proven track record to date bodes well for our next chapter in the Kingdom, Ziad is ideally placed to help us accelerate our growth, with his grasp of the dynamics and mechanics of the unique Saudi market. I am delighted to have a seasoned and respected leader joining the executive team and confident that we will create an exciting future for our talent, clients and partners.
Ziad Sukkarieh commented,
I’ve always had the greatest deal of respect for OMD, and I now realise it is because we share the same vision and values. Joining OMD feels like a homecoming of sorts, a natural step in my professional journey. I am very excited about what’s coming next, and I look forward to meeting, exceeding even, the ambitions of our business partners.
Twitter brings Branded Likes to all managed advertisers reaching consumers in Saudi Arabia. It also rolled out in other countries like the United States, the United Kingdom, and Japan.
👋 We're launching #BrandedLikes, a feature that lets advertisers customize Twitter’s Like button animation for 24 hours.
Branded Likes will appear on any organic or promoted Tweets that contain the advertiser-selected hashtags after an individual has liked that Tweet. pic.twitter.com/mBRRTWtAru
— Twitter Business (@TwitterBusiness) June 30, 2022
As it can be seen in the tweet, Branded Likes let advertisers transform Twitter’s Like button into a delightful, custom animation for 24 hours. Twitter explains that several brands like Disney, Tesco, and more have tested Branded Likes. The results show that it drives conversation and engagement around the biggest launches and brand moments, and create memorable, interactive experiences with consumers.
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How does this new feature work?
- Branded Likes are available in Twitter’s Timeline Takeover ad offering, which ensures a brand’s ad is the first ad to appear when someone opens Twitter for the first time that day. The pairing helps advertisers to maximize brand exposure and drive additional engagement.
- As part of the Takeover ad, advertisers can select a hashtag (and up to 10 translations of the hashtag) for their Branded Like animation. Bare Tree Media is the partner for activations running in Saudi Arabia, the U.S, and the U.K to create custom artwork for the campaign.
- The custom branded like will appear when a consumer taps the like button on an organic/promoted tweet with the pre-selected hashtag.
- Finally, it will appear for up to 24 hours in the same geography as the brand’s Timeline Takeover.
Twitter stated that during testing the new feature delivers ad effectiveness for brands when paired with Timeline Takeover.
“Branded Likes generated positive impact when paired with Timeline Takeover, seeing a +277% lift in the recall, and +202% lift in purchase and consideration intent.”
Even though Branded Likes add personality to the tweets and spark interest but involves high cost and scale. Twitter has not provided any price range as of now. It is certainly an intriguing offering that will add some variety to the tweet stream.
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