Madison Loop Wins Oberoi Realty’s Integrated Communications Mandate
Oberoi Realty, the largest real estate company in Mumbai, has awarded the integrated communications mandate to Madison Loop, the digital-first creative and strategy arm of Madison World. For the client, the agency will be in charge of performance marketing, social media, digital media, and creative.
Madison Loop wins mandate for Oberoi Realty
Oberoi Realty, one of the top developers of real estate in India, is a reputable company with a spotless record in the field. It uses its mixed-use and single-segment developments to build aspirational developments with distinctive designs, functional aesthetics, and quality finishes that result in landmark projects for its customers. Oberoi Realty is well-known for its luxury residential, office, retail, hospitality, and social infrastructure properties. They have used cutting-edge technology, creative design, and proactive planning to complete 43 projects in Mumbai.
Here’s what they said
Sarina Menezes, head and vice president – brand marketing and corporate communication, Oberoi Realty said,
We are delighted to appoint Madison as our Integrated Creative Agency. Madison was selected after a thorough and competitive pitch process. We are confident their creative and digital solutions will add value to our marketing and communication strategy at Oberoi Realty.
Kosal Malladi, vice president, Madison Loop added,
Partnering with Oberoi Realty, a brand renowned for world-class luxury, extraordinary finesse and unparalleled design sensibility is a privilege. Building on our extensive experience in the real estate sector, with a focus on brand communication and digital marketing, we look forward to contributing to the company’s growth and further strengthening their position in the real estate space. We are thrilled to embark on this rewarding collaboration.
Read More: Dentsu India Appointed As BharatBenz’s Integrated Communication Partner
Dentsu India Appointed As BharatBenz’s Integrated Communication Partner
Dentsu India is now an official partner of BharatBenz for integrated communications. Daimler Truck AG (“Daimler Truck”) owns all of BharatBenz, the truck and bus brand of Daimler India Commercial Vehicles. Dentsu India will fulfill the mandate by offering BharatBenz end-to-end communication solutions. The account was awarded to the network after a multi-agency pitch.
Integrated Communications Partnership
Digital content, creative campaigns, and brand strategy will be developed by Dentsu Creative. Dentsu X will simultaneously be in charge of the brand’s media planning and buying for both traditional and digital media.
Read More: Exploring Ad Landscape Shifts: In conversation with Deepika Bansal from Dentsu X
Here’s what they said
Siddharth Kirtane, Associate Vice President, Marketing – Daimler India Commercial Vehicles (DICV) said,
As we step into the second decade of BharatBenz, we looked for a strategic partner who could collaborate and resonate with the ethos of our brand. With dentsu, we found a team that is passionate, enthusiastic and eager to learn the nuances of our business. We look forward to this great partnership that will take the BharatBenz brand to the next level.
Indrajeet Mookerjee, President, Dentsu Creative added,
We are extremely honoured to win the coveted mandate for BharatBenz – a highly reputed truck and bus brand from Daimler India Commercial Vehicles. In the last 10 years of BharatBenz’s journey in the Indian market, it has clearly carved its position and achieved superiority in heavy-duty truck segments. We are looking forward to partnering with the brand in its next phase of growth.
Jose Leon, Chief Executive Officer, dentsu X commented,
It is an honor to partner with BharatBenz, a brand that stands for quality, reliability, and efficiency in the Indian commercial vehicle industry. We are confident that our integrated approach and data-driven solutions will help the brand achieve its business objectives and make BharatBenz customers even more successful. This collaboration marks the beginning of an exciting journey, and we look forward to contributing to the continued success of BharatBenz.
Read More: Dentsu India Designs Future-Ready Performance Marketing Powerhouse