Dubai-based FoxPush announced the launch of the Middle East’s first supply-side platform (SSP). It is the region’s first company to provide a full-stack solution for publishers and advertisers. The platform gives publishers access to high-demand premium content while providing advertisers with greater transparency and visibility of the marketplace. Moreover, it helps the buyers and sellers maximize the revenue they have made through the brand management of their companies.
Interesting Read: Programmatic Advertising Platforms in 2020: A Complete Guide
How Will The Supply-Side Platform (SSP) Help The Publishers?
The supply-side platform allows web publishers to control their ad space and leverage ad revenue. FoxPush promises a 90 per cent+ fill rate by introducing SSPs in the Middle East and hopes to enhance the advertising space to a great extent. Considering the standard practices of the regional market, the company has created a tailor-made platform for MENA-based advertisers.
-The new technology will help publishers increase their revenue through premium advertising.
-A unique lead generation tool is provided to improve the user experience on publishing sites.
-The software can detect languages such as English or Arabic based on keywords, domain links, and creative images of the ad. As a result, it allows publishers to block the display of inappropriate ads on their pages.
That’s What They Said!
JGroup has made an investment of USD 15 million in FoxPush. Founder and CEO of JGroup, Imad Jomaa, says that FoxPush will enable publishers across the Middle East to enhance their offerings.
“Supply-side platforms are among the leading players in the online advertising ecosystem, and the launch of the Middle East’s first built SSP is a milestone achievement for the whole MENA advertising industry.”
He further added,
“We are glad to see FoxPush keep on track with global innovation to quickly adopt the latest technologies to offer consumers within the regional market with the latest standards in the industry.”
Ahmed Elsayed at FoxPush commented,
“FoxPush is an innovative player in the supply side platform space, being the first organization to bring in certain aspects of the technology in the MENA region. We are excited to see the potential of the platform in the region and aim to strengthen the brand presence of companies across the region.”
Interesting Read: A One-stop Guide On All You Ever Need To Know About AdTech In 2020
- Fox Push, the latest investment venture of JGroup, together announces the world’s first Arabic demand-side platform(DSP).
- The DSP platform will have Cost Per Action(CPA) and Cost Per Lead(CPL) bidding models.
- It will offer programmatic direct buying solutions to advertisers and media buying agencies.
- The Arabic DSP will enhance the performance of the targeted campaign with the focus on Arabic speaking demographic through the power of mobile, video, and display.
- The Arabic DSP is linked to premium publishers across GCC as well as over 50 prominent SSP’s worldwide.
Recently, JGroup invested USD 15 million in the Dubai-based adtech start-up FoxPush and together announced the launch of the world’s first Arabic performance-based demand-side platform(DSP). This marks their second phase of the partnership that focuses to unlock endless opportunities for advertisers, media buying agencies, and brands while focusing to create a global footprint within the digital industry. Imad Jomaa, Founder and President of JGroup said,
“Digital consumers are swiftly changing the dynamics of advertising across the globe. Advertisers, media buying agencies and brands are expected to interact with digital consumers at every touchpoint to ensure they secure the top of mind brand recall.
With the world’s first Arabic DSP, we enable a brand to achieve this part of the customer journey with ease, especially when they want to focus on the Arabic speaking audience. The launch of the first Arabic DSP in the world is a milestone achievement not only for us but for the whole advertising industry. It helps, supports and motivates all of us to broaden our offerings to the Arabic-speaking demographic and elevate the engagement level of digital advertising.”
The first-ever Arabic DSP in the market includes Cost per Action (CPA) and Cost per Lead (CPL) bidding models to cater to the targeted requirements of advertisers, media buying agencies, and brands worldwide. It has access to premium publishers across GCC and 50+ leading SSP’s worldwide.
DSP is a software solution used by advertisers to purchase videos, display, and mobile ads in an automated fashion. JGroup and FoxPush elevate the DSP performance, especially to capture the mind space of Arabic audiences. Ahmed Elsayed, Co-Founder, and COO at FoxPush elaborated further and said,
“Launching the first Arabic DSP in the world is a moment of pride for us at FoxPush. It is a game-changing solution that is engineered to cater to the Arabic audience and truly focuses on their needs and demands. There are over 420 million Arabic speaking people in the world and our Arabic DSP will enable brands and advertisers to help reach out to this wide demographic through the power of mobile, video and display. The solution has the capabilities to drive the wave of transformation forward within the digital advertising industry.”
Advertisers and media agencies will be able to access the new Arabic DSP in early Jan 2021. Meanwhile, JGroup and FoxPush are open to the idea of creating accounts for selected brands and advertisers.
JGroup, a Lebanon-based holding company with a presence across the Middle East, Europe, Asia, and the United States. The regional group is established by prominent entrepreneur Imad Jomaa. The regional company’s portfolio comprises 38 subsidiaries operating across several industries that include Digital Media, Advertising, Real Estate, Production House, Production, Technology, Contracting & Development, Pharmaceuticals, Printing, Sports, Distribution, Hospitality, Art, and Investment. To know more, check http://www.jgroup-me.com
FoxPush is an emerging Dubai-based Adtech startup founded by co-founders Ahmed Elsayed and Mohammed AlMali. It is well-known in the regional adtech industry for its programmatic advertising platform based on the cost-per-lead buying model. The platform delivers qualified leads to the brands and advertisers and helps businesses to enhance the performance of their websites and targeted digital campaigns. It has a rich source of curated data of the Arabic audience and publishers’ side solutions used by over 50,000 portals worldwide including regional outlets in the MENA region. To know more, check https://www.foxpush.com.