Marketing

Since a long time now! People were keen to know the prices of advertisement with Google, especially after it declared its DSP, DV360. The speculations were high, as there are always some hidden charges, including taxes. Image credit – marketingland However, Google ended...

Spotify has recently announced its new feature. It will end customer hustle to search for a promo code online. Customers can buy a subscription of their favourite podcasts with on discounted prices with these promo codes. Now, the customer will see an embedded link on the...

Amid a pandemic that created havoc around the world that resulted in prolonged store closures. This has led brands to advertise their products online to drive sales as more people are online now. To make things easier for them, YouTube has introduced new direct response...

Key Insights: The Ad studio debuted in 2017 and thereafter Spotify has nearly doubled its user base. Spotify witnessed an 11% rise globally in mobile downloads. Spotify reports an average of 25% of overall ad revenue from video accounts. In the past one year, Spotify has...

Twitter announced that it will test a new feature that will prompt to encourage users to read an article before sharing. The new feature will only appear for U.S based Android devices for now. As per the Twitter Support team, the platform will only check if the user has...

Facebook recently announced to introduce a “Knowledge” feature to its platform. This feature will link Wikipedia to Facebook. This culminates in helping users to gain knowledge directly from the platform. The feature is still under testing! However, people will be able to use...

Snap introduced an array of new products and partnerships for Snapchat including original shows, Minis, new lenses, new navigation bars, and games at the 2020 Snap Partner Summit. The highlight of the event was Minis – a suite of miniature apps developed by third...

After its first launch in Brazil in March, followed by Italy in April, Twitter has rolled out its version of Stories’Fleets’  for users to post ephemeral content in India. Fleets are self-deleting tweets which will disappear after 24 hours without likes, retweets or...

Key Insights Affiliate marketing and paid advertising are one of the top revenue sources but the real bread and butter of influencer income is brand sponsorships reveals a survey of 69 digital stars by Influencer.co The survey results were gathered at the beginning of 2020,...