Walmart Reveals Plans to Acquire Smart TV Maker VIZIO for $2.3B
Walmart, a US-based retail chain, has revealed that it will acquire VIZIO, a maker of smart TV, for $2.3 billion. The retail giant made this decision to compete with Amazon by growing its quickly expanding advertising business. Walmart has consistently been a prominent vendor...
Walmart and NBCUniversal Join Forces for Shoppable Ad on Bravo’s Show
A new e-commerce partnership between Walmart and NBCUniversal will enable streaming viewers to purchase merchandise that appears in popular television series. Watchers of Bravo’s “Below Deck Mediterranean” will be able to purchase Walmart products that are...
Walmart Connect Partners With Snap, Roku And TikTok To Measure Online Shopping Ads
Walmart introduced a series of “Innovation Partners” that can support measuring how social media and CTV ads affect sales. For the first time ever, the retail giant is expanding its ad reach beyond its own eCommerce platform. Walmart Connect announced a new “Innovation...
Omnicom Partners With Walmart, Instacart, First Of Many eCommerce Deals at Cannes Lions
Omnicom plans to announce several e-commerce-related partnerships with major retail players during the Cannes Lions festival. Recently, the agency holding company struck its first strategic agency partnership with Walmart Connect.
Interesting Read: Omnicom Media Group Debuts...
Walmart Connect: Walmart’s Ambitious Advertising Plans For Its Programmatic Platform
Retail giant Walmart plans to build out its Walmart Connect advertising platform this year and is creating multiple new channels for advertisers to engage directly with its customers.
Walmart has improved its internal advertising prowess over the past several years, with...
In a First, Walmart Reveals its $2.1B Advertising Revenue!
When Walmart reported profits on Thursday, it went above and beyond in its support for its advertising division.
For the first time, the retail behemoth reported advertising income, which totaled $2.1 billion globally. A total of $500 million was recognized as revenue gained...
Instacart’s Ad Chief Seth Dallaire Exit To Join Walmart
Instacart’s Ad chief will be moving over to Walmart as the chief revenue officer (CRO). Wal-Mart poaches Instacart’s CRO, Seth Dallaire, to fill the same role in the retail advertising wars. Before Instacart, Dallaire was responsible for turning Amazon into the...
Trump Praises Tik Tok Deal As ‘Fantastic’ With Oracle and Walmart
Key Points
In the eleventh hour, Tik Tok averted a shutdown in the U.S after President said he has given his blessing to a deal with Oracle and Walmart.
The deal announced by the companies would create a new company Tik Tok Global that will be headquartered in the U.S....
Walmart and Microsoft Join Hands To Bid For TikTok, Fighting Against A Common Enemy: Amazon.
On Thursday, Walmart confirmed, that it will be teaming up with Microsoft, to bid for the purchase of TikTok. The step they took, is considered as a move forward in the direction to tackle Amazon; Amazon being a competitor for both. In the field of Cloud, Microsoft faces...
NBCU Streamlines Cross-Platform Advertising with One Platform Total Audience
Advertisers are looking for solutions that are both clever and effective in the age of cookie deprecation, fragmented media viewing, and an increase in ad-supported streaming options. With the full-scale launch of One Platform Total Audience, NBCUniversal revealed how it is...
