TargetVideo, the Munich-based video publishing and advertising leader, acquired Brid.TV, their long-time technology partner. The joint venture will aim to meet the demands of the rapidly growing video system. They will also provide strategic solutions to lay a better foundation for publishers. The acquisition amount remains undisclosed.
Since 2014, they have advocated for a very adaptable, fully functioning video content monetization alternative for online publishers. With this merger, the digital media company will now permit its partners to leverage further developments in the video ad industry. They intend to offer a comprehensive solution that allows publishers to profit from player technology, exclusive content, and monetization. This will be the main source of revenue and expansion for the company.
Maximilian Gall, CEO, and founder of TargetVideo announced,
We are thrilled to join forces. This acquisition not only gives us access to the international market but also accelerates the development of our ad technology and ensures that our publisher network remains ahead of the curve.
Furthermore, he added,
Now, we can offer brands and media agencies an expanded range of programmatic advertising option.
Uros Jojic, founder of Brid.TV, and TargetVideo’s co-CEO added,
By infusing our platform with high quality video content and a large ad demand, we will enhance its value to users and unlock new possibilities for publishers and ad agency partners, enabling them to optimize their business.
What is TargetVideo?
TargetVideo is one of the leading video marketers in Germany. They host a premium partner network, own media brands and reach 33+ million diverse users per month. They develop creative individual and content marketing ideas, and video campaigns for popular advertisers and companies. TargetVideo is an industry leader in German video content production, marketing, and technology. Procter & Gamble, Otto, Bayer, and VW are among its clients.
What is Brid.TV?
Located in Los Angeles and Belgrade, Brid.TV is a rapidly growing technology company. Their technology includes a powerful HTML5 player, a specialized video platform, an intuitive content management system, and specialized AdTech features. These help grow audiences, improve engagement, and drive revenue for publishers. Brid.TV focuses on innovation and cutting-edge technologies for providing users with the most effective video monetization solutions.
Publishers have a new tool in their monetization kitty with the launch of Project Agora’s new Native Content Solution, Explore More.
Over 15,000 websites use Project Agora’s Native Content feature in partnership with Taboola to drive revenue, increase engagement and page views, and acquire new customers.
What is Explore More?
‘Explore More’ is designed to make mobile users, who are visiting the publisher’s site directly from social media and apps to stay longer and re-engaging them before they exit with the relevant content recommendation.
Explore More serves organic and sponsored content. However, they feature 70% organic content which increases organic re-circulation and improves revenue.
How Beneficial is it?
Explore More has impressive results on smartphones and Tablets.
On Smartphones, it brings 60% uplift in RPM (Revenue per Thousand Pageviews) and 100% uplift in Organic CTR whereas, on Tablets, it brings a 45% uplift in RPM and 30% uplift in Organic CTR.
How to Use it?
It is simple to use for publishers already working with Project Agora by just adding the Explore More feature to the website. Project Agora’s expert team will undertake all the processes, and there is no work needed from the publisher to start seeing immediate results.
Project Agora’s Publishers such as protothema.gr, alon.hu, a1.ro, alwatanvoice.com have already upped their game by implementing Explore More on their mobile websites
Dimitris Tsoukalas, Regional Director MEA, Project Agora said,
“More than 19 of Project Agora’s publishers, in the Middle East and Africa, have already upped their game by implementing Explore More on their mobile websites. In their battle to retain users for as long as possible and increase ad-revenues, Explore More is a no-brainer, quick win for publishers.”