Pinterest Adds New Checkout Feature To Drive More Brand Sales
Pinterest forays deeper into eCommerce with new shopping features at its annual advertising summit. The image-sharing site introduced direct in-app checkout and a new personalized recommendations feature.
Read more: Pinterest TV : Another Pinterest Attempt To Monetize Creators’ Efforts
Pinterest Check out- The in-app checkout feature is presently in beta. It provides users the ability to purchase within the Pinterest app. This is available only to some Shopify sellers in the U.S. However, Pinterest plans to provide access to the other U.S based Shopify retailers this year.
Additionally, Pinterest plans to introduce a new application programming interface (API) for shopping. It will make the uploading of product catalogs and listing easier for the retailers.
Your Shop- It is termed as a “personal shopping concierge, powered by a taste-driven algorithm”. The newly announced “Your Shop” feature is a recommendations engine that provides users personalized shopping pages, It suggests products, brands, and creators to users based on their activities and preferences.
Your Shop is also currently in beta, with plans to launch to the U.S pinners later this year with other extra nations.
Pinterest Trends- A Pinterest tool for analysis and insights. It helps businesses to understand real-time search data, more trend types, more granular audience tools, and personalized trend recommendations. The feature is available to businesses in the U.S, the U.K, and Canada, with plans to launch globally.
Earlier this year, Pinterest added the augmented reality feature “Try on For Home Decor”. It allows users to evaluate and check home decor options virtually before buying them.
Read More: Pinterest Rolls Out Suite Of Commerce-Friendly Features For Advertisers
What to know: Eventually, Pinterest users will be able to complete transactions without leaving the app, which can speed up the conversion process and lower friction. With Your Shop feature, Pinterest is competing with Instagram’s shopping tab. Pinterest can become a more compelling shopping destination with these retail-oriented features, giving merchants more ways to reach customers
Twitter Shops: Tests In-App Shops For Brands
The social networking site is rolling out a beta version of Twitter Shops, which lets sellers set up a virtual storefront for customers to browse. In fact, the Twitter Shops won’t actually let you purchase anything directly – instead, you’ll be linked out to a company’s website in an in-app browser to make your actual purchase.
PUT YOUR STORE ON TWITTER
Twitter Shops extends the “shop module” that was launched last summer. Unlike the shop module, which displays just a handful of products on the profile page, the new update allows stores to have a dedicated space to display up to 50 items. The feature, which is currently deployed to a few businesses, has already been enabled for the shops. According to Twitter, the features are currently available to brands such as @Verizon, @ArdenCove, @LatinxInPower, @GayPrideApp, and @AllIDoIsCookUS. The shops are only viewable to “select merchants and managed partners in the US” and are free to use. People who use Twitter in English on iPhones in the US will see the shops for now.
Shops are Twitter’s latest attempt to reach out to shoppers, following the launch of the Shop Module. Twitter describes the feature as an “experiment,” but it has hinted at much larger plans in the space. Additionally, shopping ties into Twitter’s recent efforts to provide creators with monetization tools, where the company has been piloting shopping features in live streams.
Credit: Twitter
E-Commerce Expansion And Challenges
Twitter sees e-commerce as a major opportunity. A period of rapid development followed the e-commerce expansion, during which the micro was rolling out features at a ridiculously fast pace. In any case, the challenge Twitter faces in e-commerce is how users perceive its platform. Given Twitter’s still text-heavy nature, it’s not clear how many users see it as a place to discover products. (Periscope, Twitter’s live video tool, and Vine, a TikTok forerunner, were both shut down over the years)
Meanwhile, today’s online shoppers prefer to shop on social media via Instagram photos and videos, and increasingly through TikTok videos. TikTok’s viral trends, in particular, have the potential to drive more spontaneous purchases. Statistics show 37% of TikTok users immediately purchased a product after they saw it on the platform, and 67% bought it even when they weren’t looking to shop.
There’s no doubt that Twitter wants a piece of that action, too. But competitors like TikTok don’t just add a feature tacked on; rather, it makes online shopping part of its core functionality through its immersive video and personalized home feed.
Twitter Unveiled A Creator Dashboard – A Way To Manage Earnings
Microblogging site Twitter has introduced a new tool for its creators called the “Creator Dashboard“ that will analyze their revenue on the platform. According to the company, the new tool is designed to help creators analyze how they make money on Twitter and how much they are earning from monetization features – Super Follows and Ticketed Spaces. The firm said in a statement,
“Introducing the Creator Dashboard a new way to help you view your earnings & track your Super Follow subscriptions over time, for now, we are testing with some creators on iOS — can’t wait to hear what you think.”
The Creator Dashboard is available to all U.S. creators on iOS who have at least 10,000 followers and use Super Follows and Ticketed Spaces. It can be accessed through the Monetization tab of the app. Twitter’s latest monetization tool is part of its growing set of tools, which has become a stronger focus over the past year, enabling it to provide new income streams for creators and keep popular users tweeting more often.
New Additions On Twitter
Over the past year, Twitter has added:
Professional Profiles for businesses and creators, which provide more opportunities to promote your business and offerings in the app.
Profiles for Super Follows, which enables creators to choose add-on options and exclusive content for a monthly fee (up to $9.99).
Ticketed Spaces for broadcasters, with 97% of any revenue generated going back to the creator
On-profile tipping, which it recently expanded allows users to make more payment options, which will enable users in more regions to accept payments
So far, none of these elements have become a significant revenue stream for the app. It’s early days, but if Twitter can develop a self-sustaining creator ecosystem, that will fuel engagement. Twitter’s also seeking to make sure it’s competitive on this front, at least to an extent. If creators can earn a greater income from one platform or another, that will eventually be where their focus will be. The consequence of that shift will be that other platforms are relegated to the broader ‘creator economy’, which will lower their overall audience share.
Interesting Read: AppLovin Closes Acquisition of Twitter’s MoPub Business For $1.05 Billion
Instagram Shuts Down IGTV For Longer Videos, TikTok Expands Video Length
Instagram announced the shutdown of its longer format video ‘IGTV’. The company explained in a blog post they intend to make video content “as simple as possible to discover and create”. Thus, in-stream video ads will also be discontinued. Creators that actively monetize with in-stream video ads will receive a temporary monthly payment based on their recent earnings.
The Meta-owned company is increasingly becoming video-focused and wants to integrate all video content into its main app. It is in the process of designing a ‘new ad experience’ that will allow Instagram users to earn ad revenue on Reels. Earlier this year, Instagram announced that it would “double down” on video content in 2022. Instagram reports that Reels contributes to engagement growth by pushing short videos both in the feed and with a dedicated button in the navigation menu. The initial limit for reels was 30 seconds, but that limit was extended to 60 seconds in 2021.
Meanwhile, major social media platforms continue to introduce shorter video content tools, Instagram competitor TikTok is doing the opposite.
Interesting Read: The New World Of TikTok Marketing, Everything You Need To Know!
TikTok Videos Triple In Length
In a bid to challenge rival YouTube, TikTok now lets users upload videos as long as 10 minutes. However, YouTube is promoting its short-form content “Shorts” feature. Even though this news is a big deal in the competitive world of social media, as it extends TikTok’s previous July extension to three-minute-long videos by three times, it comes at a peculiar time. An official from TikTok says the goal is to bring value to the community and enrich the user experience.
“Today, we’re excited to start rolling out the ability to upload videos that are up to 10 minutes, which we hope would unleash even more creative possibilities for our creators around the world.”
Creators will have more time and flexibility to film things like cooking demos, beauty tutorials, educational videos, comedic sketches, and more. Globally, TikTok will release the option to film longer videos in the coming weeks. Users using the latest version will be notified of the update.
Interesting Read: 5 Ad Industry Trends That Are Likely To Unveil in 2022!
Antitrust Complaint Filed Against Google in the EU!
Another antitrust case filed in the European Union by a group of publishers has challenged Google’s domination of the internet ad business.
The European Publishers Council (EPC), whose members include the CEOs of News UK, Condé Nast, The New York Times, Axel Springer, and The Guardian, among others, is claiming that, since its 2008 acquisition of ad tech firm DoubleClick, Google has used plenty “unlawful tactics” to preclude any competition in the ad tech space, allowing Google to obtain a “stranglehold” over press publishers.
The EPC seems to be attempting to exert pressure on the European Commission, which has been investigating Google’s ad tech since last summer, but which also waived through Google’s acquisition of DoubleClick, allowing the search giant to become a force in online advertising.
Interesting Read: Google Fined by The French Competition Authority!
EPC chairman Christian Van Thillo writes the following about its complaint to EU competition regulators:
“It is high time for the European Commission to impose measures on Google that actually change, not just challenge, its behavior — behaviour that has caused and continues to cause considerable harm, not just to Europe’s press publishers but to all advertisers and eventually consumers in the form of higher prices (including ad tech fees), less choice, less transparency and less innovation.
He further added –
“This Complaint presents a unique opportunity for the European Commission to rectify the problems that have arisen as a direct result of its 2008 clearance of the Google/DoubleClick merger, by imposing effective remedies that will restore competition in ad tech, for the benefit of European press publishers, marketers, and consumers.”
Interesting Read: Anthony Nakache Appointed as the New Managing Director of Google MENA
Pinterest Q3 Earnings Increases, Monthly User Base Declines
Pinterest reported higher Q3 earnings and revenue, but monthly active users fell for the second consecutive quarter.
Why It Matters?
The search-and-discovery platform reported sales increased 43% in line with the estimates due to increased demand from large retail advertisers, shopping, and growth in its international business. Meanwhile, Pinterest’s monthly active users (MAU) fell 2% from the 454 million the company reported in July.
Interesting Read: Pinterest TV: Another Pinterest Attempt To Monetize Creators’ Efforts
By The Numbers
Adjusted earnings per share: 28 cents vs. 23 cents expected by Refinitiv
Revenue: $633 million vs. $630.9 million expected by Refinitiv
Monthly active users: 444 million vs. 460 million expected by StreetAccount
Average revenue per user: $1.41 vs. $1.38 forecast by StreetAccount
Interesting Read: Pinterest Idea Pins Opens New Business Opportunities For Creators!
Pinterest Takeaways
-A high revenue per user generated strong revenue and profit numbers for the company. The average revenue per user for Pinterest has increased 37% since last year.
-However, lower demand in advertising for consumer packaged goods due to supply chain disruptions and pandemic-related issues caused revenue to slip a few percentage points.
-Unlike other social media giants, Pinterest said that Apple Inc.’s changes to ad tracking didn’t have a material impact on its business in the third quarter. This is due primarily to the fact that the service uses a lot of its own data to target ads.
-Pinterest initially benefited from global lockdowns driven by the Covid-19 pandemic as people stayed at home looking for activities around the house, like decorating, gardening and cooking. In the first quarter of 2019, Pinterest’s global user base reached 483 million users — up almost 43% over the last five quarters. However, Pinterest’s monthly active users (MAU) grew just 1 percent to 444 million this quarter. This represents a drop of 10 million users compared to the prior three-month period.
-The smaller user base is the result of the pandemic unwind as people are now venturing out and returning to school or work. This means fewer people are using the app to explore ideas on topics such as home decor or gardening. Chief Financial Officer Todd Morgenfeld said,
“We believe the slowdown was due to the pandemic unwind.”
-Pinterest predicts that user engagement, growth, and retention rates will continue to decline as pandemic restrictions wane.
Interesting Read: Pinterest Rolls Out Suite Of Commerce-Friendly Features For Advertisers
Q4 Outlook
The company provided a Q4 revenue growth estimate that will be in the “high-teens” percentage range on a Y-o-Y basis. This is far short of the analysts’ estimate of 26% sales growth. It will continue to focus on Pinner product, ad product, and measurement investments.
“Our key strategic priorities for 2021 remain anchored in content, Pinner experience, advertiser success, and shopping. We plan to continue investing in these this year.”
Interesting Read: The Ultimate A-Z Glossary Of Digital Advertising!
Snapchat Spotlight Challenges & Other Monetization Tools For Creators!
According to Variety, Snap is pushing boundaries with new tools for Snapchat creators that will help them bring in more cash. Snap is launching Spotlight Challenges next month, which will provide cash prizes ranging from $1,000 to $25,000 to users with the most views in various categories.
This technology is a ramped version of Snap’s rival (like TikTok), Spotlight’s monetization tool. Before we explore the other tools that Snap is introducing, let us delve deeper into – Spotlight Challenges.
Interesting Read: After Instagram, TikTok Targets Snapchat With Its New Augmented Reality Ad Format
Snapchat Spotlight Challenges: Cha-Ching!
Snapchat will be offering the aforementioned cash rewards to artists who create the most entertaining videos using certain AR lenses, sounds, or topics.
Snapchat users may enter Spotlight Challenges to earn cash rewards for generating postings in a variety of categories, such as “Best Trick Shot” and “Impressions Challenge.”
Individual Spotlight Challenge prizes will generally range from $1,000 to $25,000, though Snap stated it may pay out a greater figure for a specific challenge on occasion. A Snapchat user may earn a minimum of $250 in a Spotlight Challenge.
If you are wondering, what are the rules for this challenge? Well, the only rule is…there are no rules.
Just kidding.
Apart from being a legal resident of one of the 50 United States and be above 16 years of age, participants must suffice to a lot of rules that you can find – here.
According to Snap, each challenge would typically award prizes to an average of 3-5 eligible Snapchatters. Each contest’s top 50 qualifying, relevant, and most-viewed contributions will be judged on their ingenuity and novelty, creative use of Snap creative tools, distinctive point-of-view, and entertainment quotient.
Now, how to find these spotlight challenges on the Snapchat app?
The challenges may be found on the Trending Page by tapping the “trending up” sign in the upper right corner of the app’s Spotlight. The description and submissions provided by the community will be shown on each Spotlight Challenge’s website.
To submit a video to a contest, users may press the camera icon to launch the Snapchat camera and make and enter a Snap.
Interesting Read: TikTok MENA Newsroom: An Opportunity For The Region’s Finest Creators!
What Else Is New For Snapchat Users?
Apart from Spotlight Challenges, Snap is also rolling out other tools to increase income options for creators. Here are some other new changes that Snapchat plans to introduce –
- Snap is also bolstering its Creator Marketplace, allowing Snap Stars ( as they are dubbed) to secure sponsorships and tag brands in sponsored content
- Snapchat will also globally launch ‘ Creator Hub’, the company’s pioneer resource guide tool
- Snap’s gifting functionality, which allows followers to send money directly to creator accounts, might also be potentially rolled out worldwide
These changes are part of Snap’s efforts to dissuade prominent artists from switching sides to competitors like Instagram, TikTok, and YouTube, which are all investing substantially in incentives in the next two years alone – to entice creators to their networks.
Also Read: Instagram Rolls Out Ad Feature To The Shops Tab Globally
The New World Of TikTok Marketing, Everything You Need To Know!
What is TikTok in three words?
Real. Short. Videos. And, real short videos.
The video-sharing platform has taken the digital world by storm with its immensely growing popularity. The app recently passed 1 billion users. TikTok has solidified itself into one of the social media powerhouses. It is a one-stop destination for all – creators and marketers. At a global virtual event ‘TikTok World’, it introduced a range of new ad solutions, product updates, and initiatives. The aim is to help brands of all sizes to buy ads on their platform, track performance, and scale the most effective ones.
Blake Chandlee, President, Global Business Solutions said –
“So when businesses of all sizes come to TikTok, we’re excited to help them connect with their community, market their products, and build their brand in a way they can’t do anywhere else.”
At the TikTok world event, the platform announced a package of new features for brands. They can run ‘effective, predictive, and transparent’ campaigns on TikTok. This will help brands reach out to a larger volume of users and boost their impressions by choosing into higher frequency for their ad placements.
TikTok Marketing: Rewriting The Narrative With New Elements
During the TikTok world event, the social media giant provided an insight into all the key elements. Here are some of them –
Facilitating Brand/ Creator Partnership
The first key element is the – brand-creator partnership – to maximize brand performance. The study suggests, 61% of users find advertising on TikTok is unique from any other platform. The data proves that users enjoy TikTok ads.
Image Credit: TikTok
The highlight of the brand-creator partnership was the updated version of the self-serve portal TikTok’s Creator Marketplace. Brands can discover creators of the same interest with ease.
Image Credit: Social Media Today
The new version includes more performance insight, sorting tools, and monitor the campaign in real-time. This helps brands to track their influencer campaign progress and maximize the ROI.
TikTok Creator Marketplace API
Another key element is TikTok Creator Marketplace API (application-programming interface). It provides access to TikTok’s first-party marketplace data to creator marketing experts including Captiv8, Influential, and Whalar.
Image Credit: Social Media Today
Open Application Campaigns
Another element of TikTok marketing for brands is Open Application campaigns. It enables brands to list their campaigns on TikTok Creator Marketplace for interested creators to self-apply. It is another opportunity for brands and creators to broader monetization efforts.
TikTok Creative Exchange
Complimenting the TikTok Creator Marketplace is the launch of a new initiative is the ‘The TikTok Creative Exchange’. A portal helps brands match with creative experts to generate high-performing ads that meet the objectives.
Image Credit: Social Media Today
Creative Centre
Another feather in the TikTok marketing cap is the new creative center. It is designed to help advertisers analyze the performance of the campaigns in real-time. Brands can explore top-performing ads, identify trends and be more creative using TikTok’s audio library.
Branded Content Toggle
TikTok’s marketing strategy for brands and creators also includes branded content toggle. It allows creators to make videos and disclose commercial content without any disruption in the flow. Brands can also create a customized landing page that loads in seconds- 11x times faster than standard mobile pages. Isn’t that amazing?
Interesting Read: TikTok: A Digital Ecosystem For Content Creators To Earn Extra Income!
Measuring The Effectiveness of The Creative Tools
In order to leverage the entire TikTok marketing strategy, the company announced brand safety tools and ad measurement tools.
Image Credit: TikTok
To measure its value and impact, it teamed up with DoubleVerify and MOAT for ad viewability. Furthermore, it will collaborate with Integral Ad Science (IAS), OpenSlate, and Zefr to ensure brand safety.
It is also working coherently with Kantar and Nielsen for Brand Lift Studies. TikTok introduced an inventory filter to enable advertisers to gain more control over what type of content their ads will run adjacent to TikTok.
Interesting Read: Taboola And Double Verify Partners For Brand Safety
Let’s Go TikTok Shopping
In this new era of TikTok marketing, these creative and innovative tools will attract ad spend. However, eCommerce is a promising platform. The company is expanding its investment in Social Commerce. The hashtag #TikTokMadeMeBuyIt received over 5 billion views. A survey by Material suggests TikTok users are 1.7 times more likely to purchase products they discover through the app than they are on other social networks.
TikTok detailed TikTok Shopping suite of advertising tools and solutions to empower brands and merchants.
TikTok shopping includes direct integration for merchants to tap full commerce from product upload to fulfillment. Sellers can also opt for third-party integration via commerce partners. TikTok has rolled out new shopping partners like Square, Ecwid, PrestaShop beyond pilot partner Shopify. Wix, SHOPLINE, OpenCart, and BASE are to be added soon.
Another tool of TikTok’s marketing strategy is developing Product links. Merchants can include multiple product links directly in an organic TikTok video to drive users to the product detail page.
Brands on TikTokk can connect with users in real-time via Live Shopping. It can share dynamic links to products and services while streaming. Walmart was the pilot partner for this feature.
Interesting Read: TikTok To Move Into Social Commerce Game, Partners With Shopify
TikTok marketing gambit offers a trio of in-feed ad products for shopping: Collection Ads, Dynamic Showcase Ads (DSAs), and Lead Generation.
Collection ads allow brands custom, swipeable product cards in their In-Feed video ads.
Image Credit: Tech Crunch
Dynamic Showcase Ads allow merchants to serve users multiple products SKU’s via personalized, targeted ads based on their interests.
Image Credit: Practical eCommerce
Lead Generation is available within in-feed video ads that allow brands to collect TikTok user information using online forms. The partnership with Leadsbridge and Zapier will help to connect a brand’s CRM in real-time to TikTok for lead generation campaigns. This will eliminate the need to download data manually.
Interesting Read: A Panoramic Perspective Of Amazon’s Advertising Business!
Final Thoughts
The innovations are just the beginning of the new TikTok marketing era. There’s a heap to take in here as TikTok scales its ad business. The new tools and partnerships paves way for better opportunities especially as we head towards the holiday season. The roadmap of TikTok world is fairly clear. eCommerce is the primary focus providing monetization opportunities for both brands and creators.
It will be interesting to witness the next milestone as the story of the new TikTok marketing has just unfolded!
Also Read: Here, There, Everywhere, It Is Cross-Screen Advertising!
You Can Now Charge For Tweets With Twitter’s New ‘Super Follows’
Starting today, Twitter is launching Super Follows, its premium membership option.
The function, which was initially announced in February, would allow users to pay a monthly fee to subscribe to accounts they enjoy in return for exclusive material. Super Follows are another valuable tool for artists amid the growing patchwork of revenue opportunities available across social media.
Eligible accounts can charge $2.99, $4.99, or $9.99 per month for Super Follow memberships, which is equivalent to the cost of a paid newsletter. They may then opt to make some tweets exclusive to subscribers while still reaching out to their unpaid followers on a regular basis.
Super Follows: Paid Vs Unpaid Subscribers
TechCrunch
Paid subscribers will be distinguished from unpaid followers amidst the crowded tweets by a unique Super Follower badge. The badge appears in replies, allowing followers to communicate directly with the accounts they want to support.
Super Follows will appear as a separate button on the profile page for accounts that have the feature enabled. ( like the picture above)
Similar News: Twitter Tests New Feature to Limit Sharing of Unread Articles
Super Follows: An Exclusive Affair
Super Follows isn’t enabled by default for everyone. For the time being, the procedure is still application-only, with a waiting list. The option can be found under the Monetization section of the app’s sidebar, but users must be based in the United States and have at least 10K followers and 25 tweets in the past month to be eligible.
Starting today, iOS Twitter users in the United States and Canada will be able to Super Follow certain accounts, with additional users around the world receiving the feature in the following weeks. On the creator side, Super Follows are now only available on iOS, with Android and desktop compatibility “coming soon.”
Similar News: Instagram Rolls Out Ad Feature To The Shops Tab Globally
Super Follows: How It Will Impact Twitter’s Revenue
Twitter claims that Super Follow earnings will be subject to Apple or Google’s regular, though contentious, 30% in-app purchase fees. For the first $50,000 earned through Super Follows, Twitter will only take a 3% share of profits – a bonus for smaller accounts just getting started or anybody who utilizes the paid Twitter tool to augment other creative income elsewhere. Twitter will begin collecting a 20% cut after an account reaches $50,000 in revenue.
Also Read: Taboola Acquires Connexity, A Global Leader In E-Commerce Media
TikTok Partners With Shopify In The Middle East
Highlights
- TikTok for Business moves into social commerce with Shopify deal in the Middle East.
- Shopify merchants can now access TikTok for business Ads Manager without leaving the former’s dashboard.
TikTok recently extended a partnership agreement with Shopify to the Middle East after their collaboration last year. The partnership will enable brands to create shoppable video ads and campaigns directly geared towards TikTok’s high engaging community. Brands and advertisements are an integral part of the TikTok experience and customers in this region like to connect with their preferred brands. Shant Oknayan, general manager of global business solutions for TikTok in the Middle East, Africa, Turkey, and Pakistan says,
“We are very excited to announce this partnership with Shopify in the Middle East, giving merchants a unique platform to reach new audiences in an engaging and creative way like nowhere else.”
Neilson’s study states that 88% of TikTok users discover new content that they enjoy while using the app, and 50% discover new products through advertisements posted by a product or brand. To keep up with this, TikTok has taken several steps such as introducing new ad formats as well as achieving brand safety certification. Oknayan further said,
“As we continue to develop our platform to bring businesses of all sizes innovative and fun ways to connect with new customers, as well as get the best out of their campaigns, we are confident this partnership with Shopify is a big step in this direction and the start of a promising future in the e-commerce arena.”
Social commerce has been an emerging channel for merchants to reach out to newer audiences. Through this partnership, TikTok aims to make it easier for Shopify merchants to tap the creativity of the TikTok community and optimize their marketing campaigns. They can also benefit from the core functions of the TikTok For Business Ads Manager integrated into the Shopify dashboard. In simple terms, TikTok’s suite of ads allows to showcase creativity and tell stories legitimately, grow audiences and generate optimal results at a lower cost.
Satish Kanwar, Vice President of Product at Shopify expressing optimism said,
“TikTok is one of the world’s fastest-growing entertainment platforms with over 100 million highly engaged users in the US alone. The TikTok channel means Shopify merchants—even those without a strong TikTok following of their own yet—can connect with these new audiences using content that feels authentic and genuine to the TikTok experience.”
Some key points of the partnership include:
Seamless and Streamlines operation
Shopify Merchants can set up an account and payment options seamlessly as well as easily track conversions by installing TikTok Pixel.
One-Stop-Shop for all
Merchants can easily create and optimize campaigns, target audiences, and track performance all under one go
Testing New Commercial Features:
TikTok will also start testing new commercial features that will make it easy for users to discover Shopify merchants in the Middle East and shop their products within the app.
