Joyce Hallak has been named Publicis Media’s Middle East Chief Strategy Officer, according to a statement from Publicis Groupe ME. This recently established role is in line with the Groupe’s continuous endeavors to enhance and improve its media competencies.
Joyce Hallak Joins Publicis Media ME as Chief Strategy Officer
As the leader of Publicis Media ME’s strategy agenda, which encompasses all brands and markets within its ecosystem, the appointment is a significant addition to the organization’s recently established executive leadership team. It also catalyzes enhancing the strategic direction of the Groupe’s media operations.
Joyce’s endeavors with Publicis Group ME
Joyce has worked for Publicis Groupe Middle East for 16 years. She began her career in 2007 as the Media Director at Starcom Lebanon. There, she oversaw all local clients before branching out to tackle more difficult markets like Iraq, Morocco, Algeria, and Tunisia. She joined Mondelez EEMEA in 2015 as the client managing director. Herein, she managed 20 markets and spearheaded digital transformation to produce year-over-year media savings and media innovation. This assisted in bringing the team multiple awards at the MENA Effies, Cristals, and Dubai Lynx. In addition to managing major Mondelez brands like Cadbury, Oreo, and Trident, Joyce provided exceptional value across several markets for multinational corporations like Samsung, Heineken, and Visa. She was elevated to Head of Starcom for Levant in 2016, where she oversaw all regional operations.
In her role as Publicis Media ME’s Chief Strategy Officer, she will also be in charge of developing winning strategies that combine client needs with industry-leading standards. Furthermore, she will also be finding new business opportunities, and developing solutions for clients’ business challenges.
Here’s what they said
Bassel Kakish, CEO, of Publicis Groupe Middle East and Turkey, said
I’m thrilled to have Joyce take on a greater role within Publicis Media ME, she is a true strategist and a proven leader who exemplifies our vision of success, using strategy, creativity, and technology to create impact and growth for us and our clients. She will be an important leader as we continue accelerating Publicis Media ME’s transformation.
Tony Wazen, CEO, Publicis Media ME, said
The ever-increasing need for more innovative solutions is something clients expect from us, and our goal is to meet and exceed those expectations. Joyce’s background coupled with her immense ability to make the complex simple makes her a great addition to the team.
Joyce Hallak on her appointment expressed,
I am thrilled to be taking on this role as part of an exceptional team of specialists within Publicis Media. It is a fascinating journey to embark upon because there has never been a more exciting moment to be at the intersection of how brands forge meaningful connections with consumers. With our unique ‘Power of One’ proposition, together we are poised to develop winning strategies that seamlessly fuse media, creative excellence and performance solutions to deliver tangible business impact for our clients.