Publicis Groupe Middle East has appointed Ahmed Younis, also known as Fizo in the industry, as its new CCO for Publicis Communications KSA, overseeing Leo Burnett and Saatchi & Saatchi. Known as one of the top ten creative leaders in the Middle East and North Africa, Younis will spearhead Groupe’s creative agenda in the Kingdom and cultivate a cooperative team that produces exceptional work for clients.
Ahmed Younis named chief creative officer for Publicis Communications KSA
Younis has a remarkable 25-year history in social media marketing, digital strategy, and creative leadership. His campaigns have had a major influence on the local advertising industry. He was Head of Creative Strategy at Meta MENA before joining Publicis Groupe ME, where he was instrumental in creating campaigns and strategies that advanced digital marketing in the area. He has firsthand experience managing multinational, cross-functional teams, and he made a substantial contribution to the creation of millions of dollars in revenue during big events like the World Cup and Ramadan.
Younis’ commendable background
Prior to joining Meta, Younis spent nearly ten years working for international clients like Coca-Cola, Orange, Nestle, McDonald’s, and the UN World Food Programme at FP7 McCann Cairo. He has received multiple awards from prestigious events such as LIA, D&AD, MENA Effies, Andy’s, and Cannes Lions.
Here’s what they said
Bassel Kakish, CEO at Publicis Groupe ME&T, said,
Ahmed Younis, is one of the most celebrated creative leaders in this region and he has been instrumental in showcasing regional creative excellence globally. With Saudi Arabia fast emerging as a thriving creative hub, Ahmed taking the creative helm ensures we not only stay ahead of the curve but help define the creative narrative of the Kingdom. Under his leadership, we are well-positioned to deliver transformative work for our clients.
Ahmed Younis, Chief Creative Officer, Publicis Communications KSA, commented,
It’s exciting to join a team I’ve admired for so long. The Groupe’s work has always inspired me, and this feels like a homecoming as everyone is so welcoming. I’m looking forward to utilising my creative leadership and experience to build stronger connections and drive success with our partners.