Media.Monks Unveils AI Integration for Customized Content
S4 Capital’s solely digital operational brand, Media.Monks is introducing an AI product. It will integrate generative AI and machine learning into its software-powered production system. Additionally, it will support the delivery of highly customized content to customers in new media types. At the 2023 International Broadcasting Convention (IBC), NVIDIA, Adobe, and Amazon Web Services will present additional information on Media.Monks. The company uses strong software platforms, powerful GPUs, and cutting-edge networking technology to choose highlights from live transmission. Additionally, it will deliver customized information to certain online audiences. Brands and customers are expected to receive more personalized experiences, thanks to the partnership with NVIDIA.
AI Integation in Software-powered production system
MediaMonks’ software-driven production system is built to function remotely with a staff that is dispersed across. The method offers versatility by doing away with the requirement for broadcast appliances that are only used once. It also provides full-service consulting, production, and integration services. The solution captures live content on the spot and sends it to remote teams. Developed locally, through Amazon Web Services, it integrates edge ecosystem standards. It can easily adjust to the needs of delivering multi-format content across a range of new media formats, devices, and platforms. This method of live broadcasting reduces greenhouse gas emissions significantly.
- A geographically dispersed workforce and cloud redundancy further improve reliability. Additionally, it eliminates the requirement for single-use broadcast appliances while cutting expenses by an estimated 50% or more when compared to standard broadcast settings. The live broadcast production workflow that won the Excellence in Sustainability Award considerably cuts greenhouse gas emissions.
- Software-defined production, which is now available as a production, consulting, and integration service, lowers costs from conventional broadcast set-ups by an estimated 50% or more while increasing reliability through cloud redundancy and dispersed global staffing.
- The system can be effectively installed in the cloud on Amazon Web Services (AWS) in a conventional or edge ecosystem, or it can be deployed locally to let a quick team capture information locally for dissemination to remote teams.
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Dedication to sustainability
Additionally, Media.Monks highlight its dedication to sustainability by pitching its remote service as a substitute for conventional broadcasting infrastructure. The concept however will need significant investment in transportation and physical infrastructure. At the 2023 NAB Show, the company received a trophy for excellence in sustainability awareness for reducing greenhouse gas emissions related to live production and broadcast operations.
Finally, Media.Monks’ incorporation of generative AI into their software-powered production system illustrates its commitment to providing clients with customized content while lowering costs and having a smaller environmental effect. By utilizing cutting-edge technologies, Media.Monks seek to remain on the cutting edge of the changing broadcast industry and offer a tailored and engaging experience for both advertisers and customers.
Here’s what they said
Lewis Smithingham, SVP of Innovation at Media.Monks, said
Our goal is to deliver a more personalised experience for consumers and brands as efficiently as possible. Fans are increasingly craving personalised content they can watch on non-linear channels, so we’re using the latest GPUs, networking technologies and software platforms from NVIDIA and AWS to build upon our next-generation broadcasting solution and deliver the content people most want to watch.
Bob Pette, Vice President and General Manager of Professional Visualisation at NVIDIA, added
The future of broadcast is AI-powered and software-defined. Our collaboration with Media.Monks will help deliver a more engaging and personalized experience for brands and consumers.
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Saudi Arabia-UAE Join Global NVIDIA Chip Race Amid AI Scramble
Large IT businesses and nations are vying for NVIDIA to dominate the semiconductor chips market as a result of the development of generative AI. Most recently, Saudi Arabia and the United Arab Emirates have expressed interest in purchasing NVIDIA processors to support their AI aspirations. They have joined an ever-expanding line of tech purchasers in the hunt to acquire these chips alongside Elon Musk and China.
With their purchases of thousands of NVIDIA graphic processing units (GPUs), Saudi Arabia and the UAE have both demonstrated their desire to become significant players in the AI industry. These components are crucial to the generative AI revolution that has recently swept the market.
The GPU chips
In the contest to stock NVIDIA chips, the two Middle Eastern nations will face competitors from throughout the world. They will go off against rivals like China and Elon Musk. At least 3,000 NVIDIA H100 chips costing $40,000 each were bought by Saudi Arabia. Additionally, it has ordered new semiconductors to power the nation’s large language models (LLMs).
Earlier this month, it was reported that Alibaba and ByteDance, the parent of TikTok, had purchased $5 billion worth of GPUs as concerns grow about the Biden administration limiting their access. The Chinese tech giants are scrambling to get their hands on these chips with the US government’s restrictions on investing in Chinese technologies. They include semiconductors, artificial intelligence, and quantum computing. The aim was to reduce China’s military access to American technology and price. The four core Chinese tech titans- Baidu, Tencent, Alibaba, and ByteDance ordered $1 billion worth of chips to be delivered in 2023. Additionally, another $4 billion worth will be delivered in 2024. Elon Musk, the owner of Tesla and an acclaimed entrepreneur, has also expressed a strong interest in purchasing thousands of chips for his generative AI project called xAI.
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Craving NVIDIA chips fear a shortage
Since ChatGPT started the AI craze, NVIDIA’s profit performance has increased. The company’s valuation has now reached over $1 trillion. NVIDIA holds 95% market share in the specialist GPU industry, which has grown significantly as a result of AI. These chips are extremely expensive attributing to their innovation, training, and implementation. This gives a huge advantage to big tech companies over small businesses and startups. However, the company’s supply of semiconductor chips may soon be depleted due to the rise in demand for its GPUs. Top executives have issued a warning that supply may soon fall short of demand. The supply of the H100s is facing several limitations. Some analysts predict that the corporation will run out of chips by the end of next year.
The Gulf states’ interests only confirm that NVIDIA may not be able to keep up with GPU demand. They already cost a fortune and are in short supply. Because of this, venture capitalists have begun directly purchasing them for their company portfolios. The price of NVIDIA’s stock has approximately tripled this year as investors bet that its highly coveted processors would be a critical component of the AI revolution. In 2023, the graphics chip specialist led the S&P 500 with gains of more than 200%.
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