McCann Worldgroup Wins EFFIE India Agency of the Year
McCann Worldgroup won the EFFIE India Agency of the Year award at the 2023 The Advertising Club’s EFFIE India Awards. Ogilvy India took second place, followed by Leo Burnett. Mondelez India was named the EFFIE Client of the Year, and Enormous won the coveted Grand EFFIE for Jaguar’s “Unimaginable Brand Extensions” campaign.
The EFFIE India Awards 2023
The awards recognized agencies and clients for their outstanding work in marketing and advertising communication, which established new standards for effectiveness. With participation from 79 agencies, EFFIE India received a record-breaking 1,276 entries this year, the highest in its 23-year history.
EFFIE is widely acknowledged as a strong testament to an agency’s capacity for brand development. It continuously stands at the pinnacle of advertising efficacy, praising and recognizing a campaign for its creative strategy, well-executed execution, and powerful messaging.
Top 5 Agencies
Leading the pack with eight gold, fourteen silver, and eleven bronze was McCann Worldgroup. Followed by Ogilvy with six gold, ten silver, and eleven bronze. Leo Burnett (three Gold, nine Silver, and nine Bronze), DDB Mudra (two Gold, seven Silver, and seven Bronze), and MullenLowe Lintas Group (seven Silver and six Bronze) complete the top five.
Read More: Publicis Groupe South Asia Appoints Amitesh Rao as CEO, Leo Burnett South Asia
Here’s what they said
Prasoon Joshi, CEO, McCann World Group India and Chairman, APAC said,
I am extremely delighted and proud of McCann winning the Agency of the Year at the Effie India 2023 Awards. Today, In the world’s changing landscape where our industry faces extreme challenges in defining the approach to the future, McCann India is an organisation which holds ideas and thinking at the core of our business and propels our bossiness and clients forward. Effectiveness comes from this culture of belief in creative excellence driven by strong consumer insights. This is McCann India’s hallmark supported by a robust our McCann Global’s culture of strong creative and strategic leadership. What is remarkable is the the width and the diverse set of businesses, we have won awards for Ujjivan Small Finance Bank, Nestle India, MasterCard, Reckitt, Dabur, Hero and many others as mentioned.
Rana Barua, President, The Advertising Club, stated,
The EFFIEs stand as a testament to the power of impactful storytelling and strategic brilliance in our industry. My heartfelt gratitude to the advertising fraternity for their unwavering support, making these awards a celebration of creativity and effectiveness. Congratulations to all the winners for crafting campaigns that not only captivate but also leave a lasting impact on our audiences. Your creativity continues to shape the future of our industry. Here’s to another year of pushing boundaries and inspiring innovation in the world of advertising.
Mitrajit Bhattacharya, Chairperson, EFFIE India, commented,
EFFIE India continues to showcase its unwavering commitment to celebrating excellence in advertising, honouring both exceptional work and the talented individuals behind it. I’d like to extend my gratitude to the esteemed judges who dedicated their time and expertise to assess a remarkable 1276 entries, setting a new record. Their commitment is truly commendable. A heartfelt thank you also goes out to our sponsors, the entire Ad Club managing committee, the EFFIE committee, EFFIE New York, and The Ad Club secretariat for their tireless efforts in making it a resounding celebration of creativity and innovation in the advertising industry.
Pradeep Dwivedi, Co-Chairperson, EFFIE India, added,
In yet another splendid year of the EFFIE India Awards, what stands out is how agencies and brands continue to put in their hard work. Their meticulous contributions in ideation, flawless execution, and the art of brand-building are truly commendable. EFFIEs has always added and will continue to add a profound insight into the concept of advertising awards. A big congratulations to all the winners and the participants.
Read More: IKEA Chooses McCann As The First Global Brand Marketing Agency
Publicis Groupe Wins Most Of Mondelez’s Global Media Business
Publicis Groupe won a lion’s share of Mondelez’s global media business – the makers of Cadbury and Oreo worth $1.6bn, as per media reports. The remaining business is with WPP and Vayner Media.
Publicis will lead the business in Latin America, Europe, the Middle East, and the North African Peninsula, South Africa, and China. It will also manage Mondelez’s traditional video investment, content, and multicultural marketing in the U.S. and Canada. Publicis Groupe has gained $450 million of media billings across Europe, including the UK and Italy (formerly handled by Carat) as well as France and Germany (formerly handled by Wavemaker). By acquiring major European markets, it is estimated that it has increased the global billings from 30% to 70%
The redistribution of the business took place following a review that concluded this week. VaynerMedia has continued to lead communications planning and digital buying in the US and Canada. WPP has been appointed to lead Mondelez business in Southeast Asia, India, Australia, New Zealand, and Japan.
Mondelez is one of the world’s largest advertisers, spending $1.6 billion on advertising in 2021. Recent years have seen Publicis Groupe slowly expand its share of Mondelez advertising services.
Campaign UK quoted a Mondelez spokesperson as saying,
“To lead the future of snacking, we are continuing to evolve our marketing approach to be more consumer-centric and digitally-enabled than ever before. Since our last media review in 2018, we have re-engineered our agency model across creative and production to deliver meaningful impact to the Mondelez business.
After a careful review, we are proud to announce key media agency partners have been selected to build on this foundation and further accelerate our growth.”
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