Havas Group and SaaS company Mirakl have announced a global agreement in order to boost its retail and e-commerce media. Through platform innovation, Mirakl, a pioneering and top SaaS solution, helps organizations turn into digital enterprises. One of the biggest international communication networks in the world is Havas. Through the cooperation, clients of Havas Group will be able to use Mirakl’s services to market their goods on marketplaces run by Mirakl. Additionally, it presents the SaaS platform as a valuable ally in helping Havas customers establish and expand their marketplace.
Utilizing Mirakl’s distinctive AI-powered advertising technology tailored for marketplaces and e-commerce, the partnership will produce the most potent standalone retail media network for brands and merchants. Additionally, it will make use of the partnerships and clients of both organizations. With this collaborative offering, Mirakl will enable companies and brands to use its software to manage their dropship and third-party marketplace operations.
Building a retail media network
Retail media, according to Mirakl, enables businesses to make money off 97% of website visitors who don’t make purchases. By 2027, it will have opened up a brand-new market with a potential worth of over $160 billion worldwide. Retail media are advertisements displayed on both physical and digital platforms at the point of sale or at the point of preference between two brands. The international cooperation equips Mirakl and Havas clients with the resources they need to capitalize on retail media opportunities and seize this highly lucrative potential. It combines Havas Market, a full-service e-commerce platform, with the prestigious technology suite of solutions from Mirakl.
Retailers will be able to effortlessly monetize their consumers thanks to the new platform, which is brand-neutral. Without exposing their data, it will enable marketers to maximize the money they spend on digital advertising on e-commerce platforms. More than 400 businesses worldwide will have a choice of Mirakl Ads in all formats thanks to the new solution’s direct integration into the Mirakl suite. This will contain sponsored search banners that have been created to give users interesting, improved experiences.
Customers turn to digital
Through Mirakl Connect, Havas Market-sponsored brands will have direct, seamless access to the 400+ Mirakl markets. The tools and adaptable onboarding solutions created by Mirakl Connect will make it simple for these firms to manage and advance their e-commerce strategy across a number of Mirakl-powered marketplaces. Through a combined offer, Mirakl will be Havas’ preferred partner in assisting with the creation and expansion of marketplaces across its network of clients.
Retailers will be able to monetize their audiences with Mirakl Ads, the ad solution in the Mirakl suite. Furthermore, brands will be able to maximize their digital expenditures on e-commerce websites. The only marketplace-ready ad solution that is specifically designed for e-commerce is Mirakl Ads. With 200+ clients, it combines distinctive AI-powered technology with a strong global network of completely integrated buyers and sellers. It accounts for roughly 1.3 billion monthly visitors.
Here’s what they said
Yannick Bolloré, Chairman and CEO of Havas shared,
With Havas Market we’re committed to taking a holistic, customer-centric view of our clients’ businesses to find the best solutions to create meaningful shopping experiences for consumers and drive incremental revenue for brands across all sales channels. Enabling our clients’ retail transformation requires partnering with the leading providers in the industry, and with Mirakl we’re building a truly synergistic offering that will deliver growth for both our clients and our organizations.
Philippe Corrot, co-CEO & cofounder of Mirakl added,
B2B and B2C companies have no other choice but to further digitize their activities. Platform models such as marketplaces and dropship as well as Retail Media are among the strongest levers to generate new sources of growth and profitability. By joining forces with Havas, we will together accelerate the adoption of the platform models at a global scale for the benefits of Consumers, Operators and Third-party sellers. The strength of the network and the expertise of Havas and Mirakl combined will create a global leader in Retail Media extending the value creation for our common customers.