What BIGO Ads Has To Offer Brands Through Likee In The Mena Region
BIGO Ads, an emerging international marketing platform powered by BIGO, is gaining traction in the Middle East and North Africa (MENA) region. BIGO Ads, a premium traffic aggregator of the short video creation app Likee, has already made a significant impact by providing professional video marketing solutions centered on Likee’s thriving content community.
Likee’s success in the MENA region has been exceptional over the last year. It encourages local creators to unleash their talent by producing diverse video content that is rich in creativity, allowing them to build communities that facilitate meaningful connections and engagements amongst one another.
While maintaining its positive momentum, Likee offers a significant opportunity for marketers throughout the MENA region. More brands are opening their minds to deeply engage users through Likee’s unique branding campaigns, which are serviced by the BIGO Ads team, as a result of Likee’s rising user traffic and entertaining interactive experience. In fact, by 2021, PUBG Mobile had already achieved unprecedented success multiple times with Likee.
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A successful collaboration with PUBG Mobile
In 2021, PUBG Mobile is one of the most successful collaborative partnerships with BIGO Ads. This popular mobile game launched three hashtag challenge campaigns in Likee, including a Halloween Campaign, a Reunion of Classic Modes Campaign, and a PUBG Mobile 3rd Anniversary Campaign.
The campaigns for PUBG Mobile were the best-performing in the MENA region, with over 276 million total impressions and 250 thousand video posts delivered. BIGO Ads created the campaign mechanism for Halloween 2021 in order to strike a good balance between the Halloween atmosphere and PUBG Mobile gaming elements. The campaign was a huge success, exceeding most of Likee’s MENA benchmarks. It increased the overall awareness of PUBG Mobile and aided in reaching out to younger audiences in order to attract more new players. Francis Tu, Director for BIGO Ad said,
“We are extremely proud of our collaboration with PUBG Mobile and be glad to achieve unprecedented levels of success on Likee. We reviewed the unique gamifying features of PUBG Mobile to brainstorm the key ideas after which the BIGO Ads team set up a series of marketing solutions to spark an impact for PUBG Mobile and engage more young netizens. The PUBG Mobile cooperation has definitely given us a chance to showcase our professionality and passion to the brands in MENA.”
Wick Wang, Operations Director for Likee MENA explained why short video platforms are an ideal marketing solution for brands,
“The significant traffic on Likee and short video platforms in general helps to build brand awareness. In-app exposure through splash screens, banners, hashtags list, in-app messages and more, together with customized effects with brand elements powered by the cutting-edge technology of Likee is powerful enough to create content with unlimited fun. This also encourages users to engage more with the marketing campaign through the relevant in-app activities.”
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India Shook China: Banned 59 Major Chinese Mobile Applications
In a recent decision taken by the Indian government, 59 Chinese mobile applications will be banned, in India. The list of 59 applications included some major, names from the market. TikTok, which had a higher share of its business in the Indian market, is included in this list.
It would be interesting to know that in 2019, when TikTok was briefly banned, in India, ByteDance, the parent company of TikTok reportedly lost more than $500,000 daily. The User share of TikTok has increased tremendously since then in the Indian market. Therefore, the news must have come as a disaster for the company.
The Indian government took this decision after the Indian intelligence informed the government about the potential risk of security from these applications.
Since the brutal face-off between the Chinese and Indian army in the “Galwan Ghati“, a place in Ladakh, the air is stiff between both the countries.
In a press release following statement was issued by the government stating, “The Ministry of Information Technology, invoking its power under section 69A of the Information Technology Act read with the relevant provisions of the Information Technology (Procedure and Safeguards for Blocking of Access of Information by Public) Rules 2009 and in view of the emergent nature of threats has decided to block 59 apps since in view of the information available they are engaged in activities which are prejudicial to sovereignty and integrity of India, defence of India, the security of the state and public order”.
The press release further mentioned, “The Computer Emergency Response Team (CERT-IN) has also received many representations from citizens regarding the security of data and breach of privacy impacting upon public order issues,”
It clearly stated that this move is to “safeguard the interests of crores of Indian mobile and internet users”.
Since the tension in Ladakh, the anger against TikTok and other Chinese application/equipment was seen, in the Indian market.
The rating of the application started falling continuously on the platform after the incident took place. On Apple store, the Chinese app used to rank in the top-5 free applications which later dropped down to 10th place in the ranking.
Similarly, TikTok saw a fall in ranking on the Google Play store and slipped from third to the fifth position in India, still managed to stay in the top 10 free applications.
It is not just the country of India, which banned the Chinese application!
Taiwan also banned a few Chinese applications due to security concern. However, in Germany, Zoom was restricted for the usage, Including other apps.
Robert O’Brian, the US national security advisor, has clearly stated that the Chinese applications are used as a weapon by the Communist Party of China(CPC) to spread its ideology across the globe.
The younger generation grew highly fond of this Chinese application. The application has this younger fan base not only in India but also in countries like the US and China.
TikTok, the highest downloaded app, had more than 2-billion users. India turned out to be the largest contributor in this success, contributing 611 million user downloads.
Image credit – Sensor report.
According to the report by sensor tower, the Chinese application grew in popularity during the lockdown phase in this epidemic.
The list of 59 Chinese mobile apps included:
- TikTok
- Shareit
- Kwai
- UC Browser
- Baidu map
- Shein
- Clash of Kings
- DU battery saver
- Helo
- Likee
- YouCam makeup
- Mi Community
- CM Browers
- Virus Cleaner
- APUS Browser
- ROMWE
- Club Factory
- Newsdog
- Beauty Plus
- UC News
- QQ Mail
- Xender
- QQ Music
- QQ Newsfeed
- Bigo Live
- SelfieCity
- Mail Master
- Parallel Space
- Mi Video Call Xiaomi
- WeSync
- ES File Explorer
- Viva Video QU Video Inc
- Meitu
- Vigo Video
- New Video Status
- DU Recorder
- Vault- Hide
- Cache Cleaner DU App studio
- DU Cleaner
- DU Browser
- Hago Play With New Friends
- Cam Scanner
- Clean Master Cheetah Mobile
- QQ Security Center
- Wonder Camera
- Photo Wonder
- QQ Player
- We Meet
- Sweet Selfie
- Baidu Translate
- QQ International
- Vmate
- QQ Launcher
- U Video
- V fly Status Video
- Mobile Legends
- DU Privacy
