OSN Rebrands Its Streaming Service With OSN+

Prominent Dubai-based satellite pay-TV and streaming service Orbit Showtime Network (OSN) is launching OSN+, a new premium streaming service that replaces its streaming app. The app’s design overhauls the traditional iconic red OSN logo to take on a more youthful and colorful aesthetic. This app marks OSN’s full-fledged entry into the MENA region’s increasingly crowded SVOD landscape.

With this [new service], OSN is very clearly reaching out to a younger, youthful demographic. In the MENA region, over half of the population is under the age of 25. MENA has a young market, and OSN+ is a leading provider of premium international entertainment. It is committed to offering the most compelling content of an SVOD service in the region through exclusive and longstanding partnerships with leading studios.

Exclusive International Partnerships

OSN renewed its long-term exclusive partnership with HBO in January and expanded its relationship with NBCU to include additional premium content from Peacock and Sky Studios. Furthermore, Endeavor Content and All3Media now offer premium content, complementing existing partnerships with Paramount, Warner Media, Sony, Discovery, MGM, and Lionsgate.

OSN recently lost the SVOD leverage it had through its exclusive arrangement with Disney. Disney Plus will launch this summer in the region and will no longer offer the SVOD component of that deal.

The OSN+ launch is headlined by the much-anticipated Paramount+ blockbuster series Halo. It will be available exclusively on OSN+ on the same day as its global premiere from March 25.

OSN’s Arabic Originals

In addition to international content, OSN+ will feature Arabic original content created locally by the region’s top creative talent. To start with, the first OSN+ Original series would be an Arabic adaptation of the smash-hit series Suits, which will premiere at the beginning of Ramadan. OSN+ is significantly investing in regional premium series and features, with more titles, set to be announced in the coming weeks.

The surge in streaming growth worldwide and in the region presents the company with a tremendous opportunity to expand beyond its leadership in premium TV.

And That’s What They Said

Sangeeta Desai, CEO of OSN Group, expressed her excitement and said, 

“The OSN Group is on a mission to consistently deliver outstanding entertainment on every screen and OSN+ is the cornerstone of our new business proposition.  Building on our rich legacy in world-class entertainment, OSN+ will lead the next phase of our journey to deliver the best of global and local content to our viewers anytime, anywhere at an accessible price point. “

Nick Forward, managing director OSN+, and the chief content officer is delighted to lead the launch and said, 

“Drawing on my prior experience of building a leading regional streaming service, I see a fantastic opportunity to grow OSN+ into the leading SVOD offering in MENA, buoyed by a brilliant offering of world-beating content reflecting the best of global, locally curated for our audiences.”

OSN+ is available anytime, anywhere, and on any device. The service costs USD 9.50 per month. Know more here.

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