Adverty Launches First Programmatic VAST Video in In-Play Ads
Adverty, a pioneering in-game advertising provider known for its programmatic In-Play ad format and multiple patents, is revolutionizing the in-game brand experience. They have introduced a groundbreaking industry first: Programmatic VAST Video for In-Play. Leveraging their history of innovation and skill in delivering non-disruptive ads in gaming, Adverty is setting new standards in the industry. This cutting-edge product is now accessible to game publishers and advertisers.
This innovation, based on the IAB’s Video Ad Serving Template (VAST), is set to transform the way brands engage with gamers. It enables genuine global video advertising within the gaming environment, marking another milestone in Adverty’s industry leadership. The introduction of programmatic VAST video for In-Play establishes Adverty as an industry leader in in-game advertising. It enables brands to connect with gamers in distinctive ways and helps game publishers optimize their revenue, especially in a challenging environment where game engine fees are rising and user acquisition is becoming more difficult and costly due to tracking limitations caused by device privacy changes.
Growth in programmatic video spend
Adverty’s In-Play advertising, invented in 2016 and patented in the US, seamlessly integrates brand messages into the gaming experience. With programmatic video now available via Adverty’s platform, advertisers can engage global audiences in real time with unprecedented ease and effectiveness.
Emarketer forecasts only in the US, programmatic video ad spend will grow $22.51 billion between 2023 and 2025, a 30.2% increase. Most US programmatic video ad spend will go to mobile in 2023 and beyond, representing 63.5% of the category’s total spend.
And that’s what the company said
Jonas Söderqvist, CEO at Adverty said,
“We are thrilled to unveil programmatic VAST video for In-Play, marking another significant milestone for Adverty and the advertising industry as a whole. his launch underscores our commitment to innovation and our dedication to providing advertisers with the most effective, immersive, and brand safe solution to engage with the massive global gaming audience.”
He further added,
“Adding programmatic video to our In-Play ad units will be a complete game changer for the industry, and for Adverty, and will enable a new, significant revenue opportunity for us.”
Interesting Read:Charting the Programmatic Frontier with Shashidhar Sharma, GroupM Nexus
Adscholars Enters Strategic Partnership With Bidstack in India
Adscholars is delighted to announce a strategic partnership with the leading in-game advertising platform Bidstack in India. The partnership offers programmatic in-gaming solutions and enables one-of-a-kind technology in the Indian market. After establishing itself in the UAE market, Adscholars is now expanding its expertise to the Indian market.
Bidstack’s sophisticated technology allows partners to integrate advertisements into the gaming environment seamlessly. Through native in-game, in-menu, and rewarded video placements, the company enables advertisers to engage gamers without disrupting their playing experience, while providing dynamic, targeted, and automated native in-game advertising solutions to the global video games industry.
The partnership will enable Bidstack to scale immersive solutions in India with the help of Adscholars’ programmatic expertise, which will enable them to reach consumers on the platforms they spend the most time on and offer unique brand activation options and experiences.
A significant amount of in-game advertising is gaining traction with advertisers and becoming a part of their media plans. There is an overwhelming preference among gamers across all age groups for playing video games over watching TV shows and movies. India is rapidly expanding the gaming market. The industry reports predicted that by 2026, this market will be worth seven billion dollars at a CAGR of nearly 30 percent. The future holds more business opportunities for global in-game advertising and can spur a revolution given these advantages.
Srikanth Rayaprolu, CEO of Adscholars said,
We’re delighted to be partnering with Bidstack for the India market. The in-game advertising market growth has been phenomenal, and many prominent gaming apps have adapted to this format. The advertisements are non-interruptive, allowing players to have a more seamless experience. Advertisers can find excellent branding opportunities and a high view time on the apps. Bidstack globally works with the world’s biggest brands to deliver immersive in-game advertising campaigns. We’re excited to launch innovative and advanced solutions in the Indian Market.
On the partnership, Lewis Sherlock, EVP, Bidstack Technologies and Partnerships further said,
We’re delighted to be working with Adscholars across the Indian region to deliver authentic brand experiences that fit in seamlessly with the gameplay. India is an important strategic market for Bidstack, and this innovative new partnership will help extend our sales effort into previously untouched markets. Adscholars will become our first buy-side enterprise sales partner in the region, and we are looking forward to working closely with them to unlock gaming as an engaging and effective new ad channel for their partners.
