Imagine Communications, a well-known provider of advertising technology solutions has teamed with Google Ad Manager. Converged TV advertising is expected to change thanks to this creative alliance. By enabling seamless cross-platform campaigns and assuring uniform ad placements across all delivery channels, it will provide broadcasters and TV operators with greater power. It will include cable television broadcast over the air or online. Additionally, the alliance brings cutting-edge programmatic capabilities that enhance direct ad sales by maximizing yield and raising the effectiveness of ad sales. Attendees at IBC2023 will get a first-hand look at the results of the relationship.
Google Ad Manager Integration
The media business is always changing. The combined strengths of the two businesses will aid in bridging the direct sales gap between the ever-evolving world of programmatic sales in-streaming CTV and traditional linear TV. Direct and programmatic ads are made possible across all deal kinds by Imagine’s SureFire video ad server, which also offers ad demand management features. Direct Sold/programmatic, Private Marketplace Deals, and RTB are a few of them. Broadcasters and TV operators can now cover unsold inventory thanks to this integration. Additionally, it allows them to rapidly allocate parts of the ad inventory to optimize fill while preserving a high standard of viewing.
Broadcasters can offer premium ad placements across a variety of media because of this complete approach. Additionally, it provides programmatic components that facilitate effective yield optimization. To facilitate implementation irrespective of the sales, order management, and traffic services that TV operators may pick, SureFire offers a wide set of APIs and integration points.
Here’s what they said
Rob Malcolm, General Manager of ad tech at Imagine Communications said,
Imagine Communications is expanding cross-platform ad management solutions to help broadcasters and media companies unify TV ad sales and deliver all the attributes advertisers love about traditional Linear TV onto CTV platforms. Our partnership with Google Ad Manager underscores this commitment, as we revolutionize not only direct sold placement, but add programmatic capabilities to meet the evolving media landscape.