Pinterest, the popular social media network, is launching Pinterest Idea Pins, a new eCommerce platform for its associate content creators.
Idea Pins are multi-page, immediately shoppable, story-like videos with affiliate links and product tagging that allow any user with a business account to produce saleable, compelling content and better engage with their individual audiences through real-time purchase experiences.
Pinterest said that Pinterest Idea Pins arose from the company’s testing with Story Pins, released into beta in September 2020, following different stages of development that began the year before.
The company explained at the time that Story Pins were different from the Stories you’d find on other social media platforms like Snapchat or Instagram because they focused on what people were doing — such as experimenting with new ideas or products — rather than giving you snapshots of a creator’s personal life.
More individuals are using social media to find consumer items than ever before, and the people they follow and welcome into their online world are becoming an increasingly crucial source of trustworthy recommendations.
The new Idea Pins solution allows Pinterest creators and influencers to easily publish high-quality, lasting content directly to Pinterest, which can subsequently be saved and shopped by users with a single click.
Video recording and editing tools for up to 20 pages of content are available, as well as voice-over functionality to add a human touch, export options to share beyond Pinterest, and topic tagging.
All the aforementioned features are to make sure that published content resonates with the most relevant audience, and a wide array of other creative solutions, including several new interactive features to enhance their online presence.
Pinterest co-founder and Chief Design and Creative Officer Evan Sharp, in a statement about the launch of Idea Pins, said –
On Pinterest, anyone can inspire. From creators to hobbyists to publishers, Pinterest is a place where anyone can publish great ideas and discover inspiring content. We have creators with extraordinary ideas on Pinterest, and with Idea Pins, creators are empowered to share their passions and inspire their audiences
Pinterest Idea Pins will appear at the top of users’ home feeds, and will also appear in search results, the Today Tab, and at the top of creator profiles, in addition to their own full-screen stream view.
Moreover, pinners or creators may earn a commission on the items they sell through their pins, and there are a lot of opportunities for paid collaborations.
Additionally, Pinterest is expanding its Analytics tool to add new followers and profile-visits-driven statistics to show creators how their Pinterest Idea Pins have led to deeper engagement with their account, in order to help them track how well their Pins are performing.
TikTok’s capacity to make songs go viral has music marketers and record companies enthralled. They frequently pay influencers to incorporate a tune in their videos in the hopes of it becoming popular. On an app that is still in the early stages of adding monetization tools, the practice provides an essential source of income for TikTokers.
Jesse Callahan, the founder of the upstart marketing firm Montford Agency, said –
“Music marketing on TikTok is huge. It’s a big way that labels have brought artists into the spotlight the last couple of years. It’s also a big way that creators have made a lot of money.”
According to Callahan, influencers he works with charge between $200 and $300 per million followers so that a creator having 5 million followers could potentially earn between $1,000 and $1,500 for song promotion.
He added that this depends on the level of engagement as there are many content creators on TikTok who have half a million followers but still manage to engage more audience than those with over 5 million followers.
Sarah Callahan, who uses the username “Sarati” to broadcast videos to her 10 million TikTok fans, told Insider that a song promotion costs between $1,750 and $2,500. She claims she receives a handful of promotion pitches per day from independent artists and record labels, with prices starting at $500 per post.
Nicole, Natalie, and Nika Taylor, TikTok triplets who sing in the Taylor Red music act, joined TikTok in March 2020 after live concerts were halted due to the coronavirus outbreak. Their TikTok account went viral, gaining 8.6 million followers in just over a year.
To begin making money, the band turned to song promotion, creating an account on the freelancer portal Fiverr to interact with musicians and marketers. On Fiverr, the group charges $750 for a single video, $1,400 for two videos, and $2,000 for three music videos.
Natalie says –
“We’ve done all kinds of song promotions for all kinds of artists. We’re a country band, but we’ve done promotions for rap, hip hop, pop, pretty much every genre out there.”
According to Devain Doolaramani, the founder of the talent management and marketing organization, The Fuel Injector, there are still prospects for creators with fewer than a million followers to earn hundreds of dollars.
He said that a creator with 200,000 to 300,000 followers who receives 20,000 to 30,000 likes on a video can make $200 for a song promotion.
Rates for micro-influencers with 50,000 to 150,000 followers are more varied but can range from $20 to $150, according to Austin Georgas, a senior account manager at the Gen-Z media business Flighthouse who specializes in music marketing. He added that he believes pricing to be a “grey area” for people working for the first time.
Griffin Haddrill of the marketing agency VRTCL, said –
“When you’re looking at the top 10, top 20, top 30 creators on the app, I
would say be prepared to spend anywhere from $8,000 to $50,000 for a post.”