Pinterest Idea Pins Opens New Business Opportunities For Creators!
Pinterest, the popular social media network, is launching Pinterest Idea Pins, a new eCommerce platform for its associate content creators.
Idea Pins are multi-page, immediately shoppable, story-like videos with affiliate links and product tagging that allow any user with a business account to produce saleable, compelling content and better engage with their individual audiences through real-time purchase experiences.
Pinterest said that Pinterest Idea Pins arose from the company’s testing with Story Pins, released into beta in September 2020, following different stages of development that began the year before.
The company explained at the time that Story Pins were different from the Stories you’d find on other social media platforms like Snapchat or Instagram because they focused on what people were doing — such as experimenting with new ideas or products — rather than giving you snapshots of a creator’s personal life.
More individuals are using social media to find consumer items than ever before, and the people they follow and welcome into their online world are becoming an increasingly crucial source of trustworthy recommendations.
The new Idea Pins solution allows Pinterest creators and influencers to easily publish high-quality, lasting content directly to Pinterest, which can subsequently be saved and shopped by users with a single click.
Video recording and editing tools for up to 20 pages of content are available, as well as voice-over functionality to add a human touch, export options to share beyond Pinterest, and topic tagging.
All the aforementioned features are to make sure that published content resonates with the most relevant audience, and a wide array of other creative solutions, including several new interactive features to enhance their online presence.
Pinterest co-founder and Chief Design and Creative Officer Evan Sharp, in a statement about the launch of Idea Pins, said –
On Pinterest, anyone can inspire. From creators to hobbyists to publishers, Pinterest is a place where anyone can publish great ideas and discover inspiring content. We have creators with extraordinary ideas on Pinterest, and with Idea Pins, creators are empowered to share their passions and inspire their audiences
Pinterest Idea Pins will appear at the top of users’ home feeds, and will also appear in search results, the Today Tab, and at the top of creator profiles, in addition to their own full-screen stream view.
Moreover, pinners or creators may earn a commission on the items they sell through their pins, and there are a lot of opportunities for paid collaborations.
Additionally, Pinterest is expanding its Analytics tool to add new followers and profile-visits-driven statistics to show creators how their Pinterest Idea Pins have led to deeper engagement with their account, in order to help them track how well their Pins are performing.
- Neha Shah
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