In a seven-figure all-cash deal, SplitMetrics, an American startup that specializes in app growth solutions, announced that it has acquired App Radar. App Radar is an app marketing and analytics platform based in Austria. Thanks to this strategic partnership, SplitMetrics will be able to provide a broad range of app growth services on an artificial intelligence (AI) powered platform. Through the merger, the two startups come together to provide marketers and app developers with a complete solutions. With this agreement, a largest platform in the industry is created. This platform will offer AI-powered services like data analytics, app store optimization (ASO), paid user acquisition (UA), and conversion rate optimization (CRO).
Separate Brands, One Goal
The companies have announced that they will continue working as distinct brands, catering to more than 1,000 clients throughout Europe, the United Kingdom, North America, and the Asia-Pacific area. This strategy preserves each party’s distinctive advantages while utilizing the group’s combined knowledge. SplitMetrics, which employs 160 people worldwide, currently oversees more than $250 million in yearly advertising spend on behalf of companies including Babbel, Skyscanner, Glovo, and Viber.
App Radar serves 30,000 app developers and marketers worldwide, including DEGIRO, ProCamera, Chatterbug, and Cronometer. It is an expert in app store optimization and automation. Every day, it keeps an eye on over 30 million keywords in app stores. App marketers will have access to a single point of contact for all the essential resources they require to expand their apps’ presence in major app stores by combining SplitMetrics UA solutions with App Radar’s ASO platform. Mobile businesses will thus have a single, all-encompassing growth engine. It will do away with the current data silos between ASO and UA.
The union shows how tech companies are adjusting to and contributing to the changing technological landscapes. It is a testament to the ongoing trend of AI reshaping industries. Its goal is to develop into an AI business offering comprehensive app services. It will help eliminate the distinction between UA, ASO, and CRO. SplitMetrics and App Radar are dedicated to having a significant impact on their customers’ success. Furthermore, it aims to raise the bar for user acquisition and operational effectiveness by utilizing cutting-edge AI technologies and market insights.