ThePubverse Announces Integration with Amazon Publisher Services
ThePubverse has announced its integration with Amazon Publisher Services. Thousands of publishers who make money with ThePubverse will be able to directly access high-quality demand from Amazon DSP and outside programmatic buyers thanks to this collaboration.
APS cloud infrastructure integration
Because of Amazon Publisher Services’ scalable, low-latency cloud infrastructure, publishers can now achieve increased revenue potential and maintain complete transparency, control, and brand safety.
Here’s what they said
Imad Sarrouf, CEO at ThePubverse, said,
We’re thrilled to be opening up new monetization opportunities to our publishing partners with this new integration. While ThePubverse already stands out with industry-leading Supply Path Optimisation (SPO) and Floor Price Optimization (FPO), thanks to the technology of Amazon Publisher Services. We’re able to further expand access to high-quality demand, bridging the gap for our publishers and Amazon DSP advertisers.
About ThePubverse
ThePubverse, an ArabyAds subsidiary, is a trailblazing publisher monetization company whose goal is to help publishers maximize their monetization strategies and establish connections with quality demand. ThePubverse provides efficient content monetization solutions to publishers of all sizes by utilizing cutting-edge technologies and specialized services.
Read More: Triton Digital Integrates Amazon Publisher Services for Interactive Audio Ads
Triton Digital Integrates Amazon Publisher Services for Interactive Audio Ads
Triton Digital, a global technology and services leader in the digital audio, podcast, and broadcast radio industries, has announced an integration with Amazon Publisher Services (APS), which will provide Amazon DSP advertisers with access to premium audio inventory on a large scale. Additionally, Triton’s Audio Marketplace, which generates over 100 billion impressions monthly, for the AP’s clientele, the union increases Triton’s audio ad inventory for current APS publishers. Through this integration, shared APS and Triton Digital publishers can display Amazon Ads’ distinctive interactive audio ads on Alexa-enabled devices, providing listeners with an engaging advertising experience and publishers with improved inventory monetization.
Triton Digital announces integration with APS for audio ads
Through the combination of these platforms, publishers and advertisers can now use an extensive toolkit to improve their advertising campaigns. The digital advertising industry stands to benefit greatly from the combination of Triton Digital and APS. First off, by providing listeners with more pertinent and interesting content, it promises to enhance their advertising experiences. Because of improved audience engagement and retention, publishers have more opportunities to monetize their content.
Future of interactive audio ads
The future of advertising is interactive audio commercials, which offer dynamic and captivating mediums for brands to engage with their target audience. Triton Digital’s experience in this field maximizes the potential of these kinds of advertisements by presenting creative solutions to produce captivating and interactive experiences. Amazon Ads creates interactive audio ads, a creative ad format that allows users to stay in the streaming audio content they are currently enjoying while also inviting them to set reminders (“Alexa, remind me”), request more information via email or push notification (“Alexa, send more info”), and even add items to their Amazon shopping cart (“Alexa, add to cart”).
Read More: Paramount to Utilize iSpot As Currency Measurements for TV Ads
Access to audio audiences
With over 100 billion audio impressions monthly, the Triton Audio Marketplace gives marketers and agencies access to one of the largest single pools of audio audiences, enabling them to transact on all types of audio inventory. When combined with the exclusive audience signals provided by Amazon Ads and the wide range of options provided by Amazon DSP, advertisers, and publishers can create deeper connections while publishers can generate revenue from their inventory through innovative means.
Triton emphasizes the value of interaction, citing survey data from a study by Amazon Ads and Kantar that found audio streamers were 75% more likely to respond to an advertisement with a voice command. A recent study by Amazon Ads and Kantar found that voice-command ads have a 75% higher response rate than audio streamers. Additionally, Kantar discovered that when compared to traditional audio creatives, interactive audio ads generated greater consideration (1.3x) and purchase intent (2.3x).
Here’s what they said
John Rosso, President and CEO, of Triton Digital said,
Amazon has had a long-lasting impact in the advertising space, introducing new ad formats and delivery vehicles that have transformed the audio industry. We’re delighted that APS has invited Triton Digital technology to provide interactive audio ads to shared publishers and are confident in its enhancement of the listener experience.
Steve Rabuchin, VP of Third-Party Supply at Amazon Ads added,
We’re excited for publishers that use Triton Digital and APS to make their quality content more easily available to advertisers using Amazon DSP. We look forward to learning more about how audiences engage with interactive audio ads, which will enable listeners to respond to advertisements without being distracted from the stream.
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