DoubleVerify, an industry-leading software system for data, analytics, and measurement in digital media recently announced that advertisers using Twitch inventory and Amazon custom audiences in Amazon DSP with server-to-server (S2S) integration would now have greater measurement coverage. With S2S integration, DV is the first third-party measurement provider that gives advertisers on Amazon DSP complete media quality and performance solutions for measuring and optimizing ads served to Amazon custom audiences.
DoubleVerify’s expanded measurement with S2S Integration for Amazon Custom Audiences
Using Amazon DSP, brands can directly reach and re-engage with consumers through custom-built segments known as Amazon custom audiences. Moreover, advertisers can easily implement DV’s viewability, fraud/IVT, and in-geo measurement solutions on Twitch, an interactive live streaming platform for a variety of content including sports, music, gaming, and entertainment, using Twitch Ad Server or Amazon DSP. With DV Pinnacle—DV’s industry-leading, unified service and analytics platform that provides access to quality and performance insights across devices and buying solutions—advertisers can access comprehensive campaign metrics and insights across Twitch inventory and Amazon custom audiences.
Programmatic offerings via Amazon DSP
DV has powered various programmatic offerings through Amazon DSP over the years, such as DV’s CTV Activation Certification, Custom Contextual, and Authentic Brand Suitability. Advertisers can now take advantage of DV’s independent measurement solutions for a greater range of media buys thanks to this recent integration.
Here’s what they said
Steven Woolway, EVP, of Business Development, at DoubleVerify said,
Amazon Ads continues to break new ground in driving real business outcomes for advertisers while ensuring campaign measurement can be independently verified. We’re thrilled to build on our successful integration with Amazon DSP and expand our measurement coverage – enabling advertisers to seamlessly activate DV third-party measurement solutions across Twitch inventory and Amazon custom audiences.