Publicis Names Rajdeepak Das as South Asia CCO; Chairman, Leo Burnett South Asia
Publics Groupe has promoted Rajdeepak Das to Chief Creative Officer, at Publicis Groupe South Asia, and Chairman of Leo Burnett, South Asia. Das’s appointment demonstrates the Groupe’s emphasis and dedication to world-class, inspirational creativity that develops brands through contemporary, purpose-driven work.
Focus on transforming client businesses
Das will concentrate on advancing the Groupe’s creative agenda in these newly established roles by utilizing the alchemy of technology and data to transform client businesses. To support these directives, he will collaborate closely with the Groupe’s creative, data, and technology talent.
Das’s leadership experience
Das is a superb creative leader with more than 20 years of successful brand development experience. Leo Burnett India has produced performances both domestically and internationally under his direction. The agency has won the Asia-Pacific Creative Agency of the Year at Spikes Asia 2023, the Most Awarded Indian Agency at the Cannes Lions 2023, The One Show 2023, Adfest 2023, and D&AD 2023 under his leadership. He is the recipient of over 100 international awards. Being a strong advocate of the ability of modern creativity to change people’s lives and an early adopter of cutting-edge concepts and technologies, some of his most notable campaigns have been wildly successful. These include “SmartFarms” for PepsiCo, “Say It With Oreo” for Mondelez, and “PumaDive” for PUMA.
Read More: Equativ and Greenbids Partner to Power Sustainable Programmatic Operations
Here’s what they said
Anupriya Acharya, South Asia CEO, Publicis Groupe said,
I have really enjoyed working with Raj as his ideas and creativity continue to fuel both business impact and accolades. His quest for world-changing brand ideas is truly remarkable. His scintillating, sustained performance, ability to transform agency culture and reputation, as well as the width of the work that captures innovation, business transformation, data and sustainability, make him an ideal choice. We hope to leverage these strengths on a larger Groupe canvas.
Rajdeepak Das added,
I am super-delighted to get such a large canvas! With the breadth of capabilities at the Groupe level, a repertoire of finest clients and brilliant diverse talent, the opportunities are limitless. It’s been a truly exhilarating ride for me so far, and the new mandate (s) make it even more exciting. I look forward to redefining creativity and driving brand impact, as also positively shaping communities through powerful, progressive work.
Read More: Publicis Media, UK AOP To Test Privacy-Enhancing Technology (PETs)
Wunderman Thompson Brings Agency Office Buzz To Employee’s Homes.
COVID-19 has compelled the world into self-isolation which means working from home indefinitely- which is challenging for highly collaborative and creative industries like marketing and advertising. Technology bridges the gap of connectivity but nothing can replace the buzz that comes from working in a busy agency. Therefore, Wunderman Thompson Canada is keeping you company with the ambient noise of an agency office from the pre-pandemic times.
The 8-hour soundtrack spans from 9 a.m coffee to 4 p.m happy hours, every elevator ping, chatter, and email notifications of a typical office day, recorded by the agency’s remote employees. The audio is called ‘Isolation Station’ on SoundCloud and is hoping that this tracklist might recreate the familiar and nostalgic buzz which will help employees feeling sick of working from home in the pandemic, get the feel of a more productive setting. Even the track names remind of office life with titles such as “But first, coffee” and “Beer o’clock”.
Wunderman Thompson Canada executive creative director Ari Elkouby said that they tapped real Wunderman Thompson Canada employees to record themselves having conversations with colleagues over Microsoft Teams and on their mobile devices to make the soundtrack truly authentic.
“We created a story map over the course of eight hours and got employees to contribute to different parts of the day. That dialogue was mixed over an audio bed of office ambient sounds to complete the track.”
Ari Elkouby also mentioned that Isolation can be scary and less ideal for many, however, this is to show the team and industry that we are together and provides much-needed comfort in a creative and fun way. Who knew that a conference room discussion meet can be so nostalgic?
This is similar to a campaign from the New York Public Library, in which the sounds of the bustling New York City were recreated.
This is also an interesting read: Noise-O-Meter By Bose Rewards Rising Noise Level With Discounts On Its Headphones.
