GroupM Bolsters Media Decarbonization with SeenThis Partnership
SeenThis, a streaming technology provider, and WPP’s media investment division, GroupM, have formed a global alliance. The project will make it possible for the biggest media buyer in the world to cut back on and steer clear of pointless carbon emissions from online...
VeraViews – Alkimi Join Forces to Revolutionize Digital Advertising
VeraViews and Alkimi Exchanges, two industry leaders in the blockchain-based advertising space, have announced a new collaborative effort. VeraViews is an open ledger platform that uses the patented “Proof of View” (PoV) fraud identification technology....
YouTube & Music Industry Forge AI Alliance for Artist Protection
Artificial Intelligence (AI) is advancing more quickly than ever. Along the process, it is fostering innovation, igniting fresh perspectives, and even changing entire sectors. It is clear that YouTube aggressively accepts this technology with a persistent commitment to...
StarzPlay Unveils Free Fantasy Football Game for Fans in MENA
StarzPlay Sports has announced the release of StarzPlay Fantasy Sports, an unprecedented free-to-play Web3 sports game in the MENA region. The SERIE A 2023/24 season will mark the first time the football prediction game is played. It will debut in 19 nations in the Middle...
Saudi Arabia-UAE Join Global NVIDIA Chip Race Amid AI Scramble
Large IT businesses and nations are vying for NVIDIA to dominate the semiconductor chips market as a result of the development of generative AI. Most recently, Saudi Arabia and the United Arab Emirates have expressed interest in purchasing NVIDIA processors to support their...
India Launches IWBDC In a Drive For “Aatmanirbhar Bharat”
The Ministry of Electronics and Information Technology (MEITY) has announced the launch of the Indian Web Browser Development Challenge (IWBDC) in its stride towards “Aatmanirbhar Bharat” (self-reliant India). The program’s goal is to promote locally created web...
Loop Media-Microsoft Advertising Forge New CTV OOH Inventory Category
Microsoft Advertising and Loop Media, a provider of free ad-supported TV content, have teamed together to develop a new advertising inventory for SSP collaboration. Loop Media is a provider of digital video content with over 2 billion video views every month via eateries,...
Google’s Triple Treat- Unleashes a Trio of Updates to Elevate User Experience
Google is embracing the future of greatness. Three game-changing changes from the tech superpower will revolutionize user experience across platforms. These updates, which range from enhanced usability to seamless disruptive capabilities, will enhance user journeys to a...
Apple Tests Generative AI, A Potential Rival To ChatGPT Emerges
Apple is ready to take a big leap into generative AI. The iPhone developer is working to offer artificial intelligence similar to OpenAI’s ChatGPT and Google BARD. The tech giant has designed their own framework named “AJAX”, for creating large language models (LLMs)....
Microsoft and Meta Deepen Partnership to Boost AI Capabilities with New Gen Llama
Microsoft and Meta, formerly Facebook Inc., have announced the launch of their next generation of large language models (LLMs). Llama 2 will be the latest addition to their growing family of LLMs on Azure and Windows. The collaboration will deepen Microsoft and Meta’s...
