Technology

American software behemoth Adobe has finished acquiring Rephrase.ai, a Bengaluru-based startup well-known for its artificial intelligence-powered video production tool. Adobe’s goal with this move is to provide its clientele with AI-driven video content. This is not...

Traditional media’s ad rates are dropping, and the companies that create the fiction that millions of people read every day must come up with a new business plan. Every major broadcaster has launched an on-demand service, contributing to the growing trend of...

India is becoming a major gaming market; by 2028, it is expected that the industry will grow to $7.8 billion. Younger demographics, changing IT infrastructure, growing usage of mobile devices, and fast internet connectivity are the main drivers of the Indian gaming market....

Throughout its family of apps, Meta is launching five new lead-generation advertising tools, AI-powered features, and CRM alliances. The goal of the tools is to improve consumer connections and campaign efficiency for marketers by generating high-quality leads on Facebook and...

WPP, the advertising group, and Sprinklr, a pioneer in enterprise software for enhancing customer experiences, have formed a strategic alliance. Through the use of Sprinklr’s customer experience management platform (Unified-CXM), WPP and Sprinklr will combine...

Game developers can now more easily release “Instant Games”—instant social video games that appear in Facebook users’ News Feeds without requiring review—thanks to Meta. It has revealed a new Instant Games distribution model that releases games straight to...

The largest television news network in the country, TV9 Network, has partnered with JioTV and JioTV+, the LIVE TV streaming service run by Reliance Industries’ Jio Platforms Limited. A new era of television viewing is about to begin thanks to this innovative...

Launch Cart, a pioneer in e-commerce solutions officially launched an innovative AI-driven advertising platform called LaunchADS.AI. Businesses can easily build and launch advertising across key platforms thanks to this innovative solution. These include LinkedIn, Meta,...

Chinese AI firms are competing with ChatGPT for market share, and it has now created a chatbot that can compete with OpenAI’s GPT-4 model. Chinese search engine and AI company Baidu introduced a novel iteration of its artificial intelligence model ERNIE 4.0. It asserts...

One of the top omnichannel supply-side platforms in the world, OpenX Technologies, Inc., launched a significant relationship with Cedara, the Carbon Intelligence Platform. With this connection, OpenX became the first digital advertising firm to provide automated emissions...