Technology

With the help of first-party data service providers Snowflake, Habu, and InfoSum, the Disney Advertising Sales department has officially created its own data clean room. A ‘ clean room’ is usually leveraged to integrate client proprietary consumer information with other...

Broadsign, and Pikasso, a programmatic Out-of-Home firm based in the Levant, North Africa, and West Africa, have launched a programmatic DOOH campaign in Ivory Coast; making them pioneers of the same. This maiden campaign was displayed by a French DSP, the Displayce....

Elan Media, a Qatar-based out-of-home advertising firm, has implemented programmatic buying for all of its digital out-of-home (DOOH) assets in Qatar and Oman. This move makes Elan Media a pioneer in Qatar to enable its clientele DOOH advertising is an agile and economical...

YouTube makes its ads shoppable on Connected TV (CTV). The video action campaigns expansion to Connected TV will help advertisers reach more potential customers. Video action campaigns combine inventory from Google and YouTube video partners and now YouTube CTV.  Advertisers...

For Elon Musk, it seems, that sky is indeed the limit as he decides to sell advertising space…in space!  Using the concept of “Space Art”, both Elon Musk’s SpaceX and Geometric Energy Corporation ( GEC) will take advertising to space. As part of GEC’s...

The entire world is undergoing complete digitalization and advertising companies in Australia are no far behind. In Australia, advertising agencies are progressively resorting to programmatic DOOH, with over a quarter of agencies trading DOOH inventory programmatically for...

Smart AdServer, an independent ad monetization platform, has acquired DynAdmic, an integrated video advertising marketplace, to expand its CTV and media services offerings.  DynAdmic’s technology and operations will be incorporated into Smart’s offering to provide...

IBM announced three new ad tools to add to its growing suite of AI solutions for brands and publishers that don’t rely on cookies and trackers. The new capabilities are designed to allow brands to reach customers while maintaining their privacy. The tech giant intends to work...

Even as stock markets plummet two sectors actually doing well are streaming services and online gaming. The mobile-gaming category is finding the brightest spot even as other businesses face the heat of countrywide lockdown owing to coronavirus outbreak. The mobile...