Marketing

The retail sector has been facing difficult times over the years and it has intensified during the coronavirus pandemic. In the wake of the current challenging situation, Google announced from now the listings of products will be free in the Google Shopping Tab in search...

Adtech space is complex and many marketers are still unsure about programmatic advertising and its ecosystem. However, it is essential to understand, even in brief, basics of programmatic advertising and how it works. Eventually, it is the future of advertising. As reported...

Google this month updated the attribution report in Google Ads. The name is also changed from Search Attribution to Attribution which means reporting is limited to Google ads universe. This new update streamlines the reporting. Google in its blog said, “ The new experience...

Facebook on April 11, 2020, will shut down the Audience Network and no longer fill any requests to web and in-stream placements. Now, mobile marketers will face problems who administered ad campaigns through Audience Network. As per their blog post, Facebook will record data...