Marketing

Facebook is not planning to leave any stone unturned in business aspects. Guess, Facebook doesn’t want to just limit itself to the bounds of the social media platform. Recently, it entered the e-commerce market with its “Shops”. In a piece of recent news reported, Facebook...

During these tough times of epidemic, the world has seen a new phase of the market. It has evolved tremendously with new technology and techniques. As all the customers are spending more time online, businesses must promote their products on multiple online platforms. Image...

Google announced a new ranking algorithm -Page Experience- designed to evaluate web pages based on the user’s experience. Will this impact my traffic and SEO? Yes. But the good news is — it will be rolled out in 2021. Google said it will provide six months’ notice...

  Discovery ads for the UGG brand cover Discovery feed, Gmail, and Youtube.Image credit: Google Key Insights: Google is positioning Discovery ads as a better way to reach online shoppers. 86% of online consumers are on a lookout for shopping ideas as they watch videos...

Facebook has recently launched an option of “Shops” on its social networking platform. This Will allow its 2.6 billion users an opportunity to shop while browsing through their favorite social networking website. As the demand for the e-commerce market rises, Facebook sees...

  Every new electronic gadget in the market is now getting more user interactive helping users to personalize as per their needs and choices. Therefore, with the help of Identity Resolution Platforms, marketers can connect their customers with the things they...

Media companies are facing distress owing to the pandemic crisis,  particularly those relying on advertising revenue. The current situation is precarious that compelled companies to roll out furloughs, pay cuts, or layoffs. Even though publishers are recording high traffic,...

For several months Apple is seeking participation from publishers in its premium program. Apple initiated this project a year ago aiming to create audio files of the stories published on its News+ platform. Apple thinks that this will be a great leap in the future of news...

Digitalization in Marketing strategies has increased the demand for high inputs and better results from Digital Marketing Strategies. The game has changed and it’s no more about the number of likes and views, it’s about the engagement of the right audience with the content. A...

Manufacturing units always trusted retailers to sell their products in the market. Retail stores proved themselves worthy of manufacturers’ trust. They met the demands of the market and earned money for the manufacturers. Marketing teams working for verticals like...