mFilterIt, which provides ad traffic validation and brand protection solutions, has announced a rebranding initiative and revealed a fresh brand identity. The rebranding initiatives are a reaction to the quickly changing digital landscape.
New Brand Identity and Rebranding
mFilterIt has undergone a thorough rebranding process to emphasize its commitment to offering a transparent and reliable digital ecosystem. The company claims that by utilizing cutting-edge technology and data, the new identity will help it become the pinnacle of dependability and trust in the digital ecosystem. They have redesigned the website and created a new visual identity with an updated logo as part of the rebranding strategy.
Redesigning to exude brand identity
Their website has been redesigned with a focus on efficiency, growth, and advancement while maintaining the essential goals and values. They have also created a new visual identity that includes brand colors that convey innovation, dependability, and evolution, as well as a modern and updated logo. The company has added new products to its lineup and unveiled a framework for collaborative verification, optimization, and protection, or V.O.P.
For the last eight years, mFilterIt has partnered with over 100 brands. It includes some of the biggest names in the BFSI, FMCG, and eCommerce sectors. It will provide them with transparency and trust.
Here’s what they said
As reported by Campaign Middle East,
Amit Relan, CEO and co-founder at mFilterIt said
Our rebranding marks a milestone on the completion of an 8-year journey of empowering digital brands with trust and transparency. We are happy to introduce our new and enhanced identity, which represents our commitment to bringing a revolution in the digital ecosystem with the power of data, intelligence and technology to serve our clients better than ever before and help them advertise fearlessly.
Dhiraj Gupta, CTO, mFilterIt added,
This framework is created to revolutionise digital advertising with transparency, efficiency and protection at every touchpoint and combat the ever-evolving nature of threats and opportunities in the digital ecosystem.