Vistar Media has named Ten Square of Singapore as their SSP partner for programmatic DOOH engagements. Vistar Media is the world’s top provider of programmatic software and digital signage, and Ten Square is Singapore’s largest outdoor LED display. Marketers in Southeast Asia who are linked to Vistar Media’s SSP will receive access to Ten Square’s 3D anamorphic screen as a result of this groundbreaking alliance.
A One-Of-It-Kind Canvas
Ten Square is located in Singapore’s buzzing CBD, on the face of the renowned one-stop automobile vending machine. The 305 sqm. digital banner features high-resolution visuals with a pixel pitch of 10mm and over 2 million pixels. Translucent balloons with LED lights offer an extra lighting effect on both sides of the building. The screen can display 3D anamorphic content on three sides. It is a landmark structure in Singapore that provides onlookers with a comprehensive and captivating experience.
The screen is in a busy shopping center and acts as a stage venue for brand activations. Such peak positioning increases exposure and draws attention to the structure. Vistar Media believes that by working together, advertisers will be able to genuinely tap into the upcoming age of programmatic out-of-home advertising. It will also enable advertisers to unleash their vast creative potential via the medium. All eyes will move to Singapore as the world witnesses this unique canvas being used for innovative advertising campaigns.
And what they said
Ben Baker, Managing Director, APAC at Vistar Media stated in the announcement,
As we double down on our investment in programmatic DOOH across Southeast Asia, I’m excited to forge such a strong partnership with Ten Square bringing advertisers one of the most unique out-of-home formats in Singapore for their advertising efforts. Partnerships like these are crucial to our efforts at Vistar to accelerate the overall adoption of pDOOH and I’m confident this will help advertisers continue to recognize the unique value the channel can bring to an omnichannel media mix.
Gary Hong, Founder of Ten Square said,
We are thrilled to partner with Vistar Media to help brands execute iconic pDOOH campaigns across our standout, “state of the art” screen that sits on the façade of the eye-catching car vending machine. With these innovations, we hope to elevate creatives and branding to new heights, captivating audiences even in the darkest of nights through our mesmerizing 3D anamorphic “ready” billboard. The seamless fusion of technology and artistry empowers brands to make a deep and lasting impression on passersby.