Starting today, Twitter is launching Super Follows, its premium membership option.
The function, which was initially announced in February, would allow users to pay a monthly fee to subscribe to accounts they enjoy in return for exclusive material. Super Follows are another valuable tool for artists amid the growing patchwork of revenue opportunities available across social media.
Eligible accounts can charge $2.99, $4.99, or $9.99 per month for Super Follow memberships, which is equivalent to the cost of a paid newsletter. They may then opt to make some tweets exclusive to subscribers while still reaching out to their unpaid followers on a regular basis.
Super Follows: Paid Vs Unpaid Subscribers
Paid subscribers will be distinguished from unpaid followers amidst the crowded tweets by a unique Super Follower badge. The badge appears in replies, allowing followers to communicate directly with the accounts they want to support.
Super Follows will appear as a separate button on the profile page for accounts that have the feature enabled. ( like the picture above)
Super Follows: An Exclusive Affair
Super Follows isn’t enabled by default for everyone. For the time being, the procedure is still application-only, with a waiting list. The option can be found under the Monetization section of the app’s sidebar, but users must be based in the United States and have at least 10K followers and 25 tweets in the past month to be eligible.
Starting today, iOS Twitter users in the United States and Canada will be able to Super Follow certain accounts, with additional users around the world receiving the feature in the following weeks. On the creator side, Super Follows are now only available on iOS, with Android and desktop compatibility “coming soon.”
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Super Follows: How It Will Impact Twitter’s Revenue
Twitter claims that Super Follow earnings will be subject to Apple or Google’s regular, though contentious, 30% in-app purchase fees. For the first $50,000 earned through Super Follows, Twitter will only take a 3% share of profits – a bonus for smaller accounts just getting started or anybody who utilizes the paid Twitter tool to augment other creative income elsewhere. Twitter will begin collecting a 20% cut after an account reaches $50,000 in revenue.