Twitter enters a robust social media eCommerce market and unveiled the pilot of the Shop Module in the U.S. It allows the user to directly shop the products from a business profile without leaving the Twitter app.
Twitter explained in its blog post,
“The Shop Module is a dedicated space at the top of a profile where businesses can showcase their products. When people visit a profile with the Shop Module enabled, they can scroll through the carousel of products and tap through on a single product to learn more and purchase – seamlessly in an in-app browser, without having to leave Twitter.”
US Twitter users can scroll through the carousel of products on their Apple devices. They can tap through a single product and learn more about it and decide whether to buy or not. The company further added,
“With this pilot, we’ll get to explore how our engaged, responsive and chatty audience reacts to products that are emotionally charged — like a new jersey from your favorite sports team — or that provide lasting impact — like a new skincare regimen. And, fundamentally, it’ll give us the chance to keep learning about which shopping experiences people prefer on Twitter.”
It is not surprising that Twitter is also jumping the bandwagon with Facebook Marketplace, TikTok, Whatsapp, and Instagram being big competitors. As quoted by Business Insider, Twitter’s Revenue Product Lead Bruce Falck said,
“We know people come to Twitter to interact with brands and discuss their favorite products. Imagine easily discovering, and quickly purchasing a new skincare product or trendy sneaker from a brand you follow with only a few clicks.”
Even though Twitter said that they are in early explorations but significant opportunities lie ahead. With Shop Module, the social media giant intends to capitalize on the booming social commerce market that grew rapidly during the coronavirus pandemic. Twitter is initially testing with a handful of brands before making any decision of a broader rollout. Stay Tuned, we will keep you updated on the progress.